conversion coupling in landing page optimization

Conversion Coupling

Definition

The bond that exists between the pre-click experience and the corresponding post-click landing experience. Conversion coupling means maintaining consistent messaging throughout your campaign.

“Your ad message & design should match the feel of your LP; the closer they're coupled, the stronger the scent.”
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Resources

  1. Creating Landing Pages That Convert
  2. How to Create High-Converting Landing Pages with Conversion Centered Design
  3. The 7 Principles of Conversion-Centered Design