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Conversion Centered Design

Definition

Conversion-Centered Design is a 7-part framework for creating high-converting marketing campaigns using landing pages — leveraging principles of persuasive design, psychology, and communication.

“Unlike user centered design, conversion centered design is about driving visitors toward one action.” — @oligardner
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Resources

  1. The 7 Principles of Conversion-Centered Design

Related Terms

  • Attention
  • Context
  • Congruence
  • Clarity
  • Landing Page Design

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