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Conversion Centered Design

Definition

Conversion-Centered Design is a 7-part framework for creating high-converting marketing campaigns using landing pages — leveraging principles of persuasive design, psychology, and communication.

“Unlike user centered design, conversion centered design is about driving visitors toward one action.” — @oligardner
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Resources

  1. Conversions Are for Closers: Using Conversion-Centered Design Principles to Inspire More Clicks
  2. Copy or Design: What’s More Important to Your Landing Page Success?
  3. Color Palette Trends to Inspire Your 2022 Marketing Strategy

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