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context in conversion centered design

Context

Definition

A conversion-centered design principle that involves understanding the needs and motivations of your target audience and designing every piece of your campaign with them in mind. The more you understand the context of where your user is coming from and what they’re looking for, the higher conversion rate you’ll get on your landing page.

Oli Gardner breaks down the importance of creating landing page experiences that speak to your audience.
“Context is about the right offer, at the right time, in the right place, for the right person.” — @Corey_bos
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Resources

  1. How Context Strengthens Your Entire Marketing Funnel
  2. 5 Ways Audience Research Helps You Customize Your Landing Pages
  3. Why Ignoring User Intern is Costing You Money in AdWords

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