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attention marketing

Attention

Definition

What you need to earn from your prospects before you attempt to convert them. Every page element should capture and hold your prospect’s attention and direct them toward your conversion goal.

Oli Gardner explains why your visitor's attention is a valuable commodity and how to capture it.
“Your prospect's attention is their most precious commodity. You need to earn it.”
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Resources

  1. The 7 Principles of Conversion-Centered Design
  2. 10 Ways Great Speakers Capture People's Attention
  3. The Attention Economy: Why Some of Your Content Will Always Fail
  4. Achieving Attention-Driven Landing Page Design