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conversation momentum in conversion marketing

Conversation Momentum

Definition

Maintaining the same conversational style and tone across all campaign channels. If your ad copy is super casual, why get serious on your landing page? That’s just confusing.

Oli Gardner explains why you need to create comfortable experiences for prospects pre and post click.
“Maintaining a conversation with your prospect throughout their journey will help reduce anxiety and friction. ”
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Resources

  1. What’s a Good Conversion Rate for My Landing Page?
  2. Get More Conversions with Lessons from 13 Irresistible Call to Action Examples
  3. Optimize Your Landing Page Checkout Process with These 5 Tips

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