Back
what is copywriting for conversion

Copywriting

Definition

The art and science of crafting psychologically persuasive ads, landing pages and other content that inspires action. Copywriting is writing for conversion.

Did you know? You can write high-converting content in minutes—not weeks—with Smart Copy’s copy generator. Agonizing over finding the right words? Ain’t nobody got time for that!

 

Conversion-centered copywriter Joanna Wiebe discusses how some of the best copywriting is swiped from customer testimonials and reviews.
“Use as many words as you need to – no more, no less – to connect with your visitor.” — @copyhackers
Tweet This

Resources

  1. Headline Formulas and the Science of CRO Copywriting
  2. The 5 Ps of Copywriting for Conversion [webinar]
  3. Unbounce Guide to Landing Page Copywriting

Related Terms