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campaign objective marketing definition

Campaign Objective

Definition

The ultimate goal of your marketing campaign. For example, “get more leads” or “sell more widgets.” Campaign objectives should be SMART: specific, measurable, achievable, realistic and timely.

“Objectives keep your campaign on track; define them once and return to them often.”
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Resources

  1. Setting Campaign Objectives
  2. Defining Marketing Objectives, Goals, Strategies and Tactics

Related Terms

  • Campaign
  • Campaign Momentum
  • Unique Value Proposition (UVP)
  • Landing Page

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