what is a unique value proposition

Unique Value Proposition (UVP)


Also known as a unique selling proposition (USP), your UVP is a clear statement that describes the benefit of your offer, how you solve your customer’s needs and what distinguishes you from the competition. Your unique value proposition should appear prominently on your landing page and in every marketing campaign.

Conversion expert Peep Laja unpacks the components of an effective value proposition.
“Having a compelling UVP is like having salespeople who work with enthusiasm & feeling – for free.” — @AgileLifestyle
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  1. The Ultimate Guide to Creating (and Optimizing) a Value Proposition
  2. Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It
  3. Unique Value Proposition: How to Create One (With 7 Examples)