Landing Page Element Definition A discrete unit on your landing page. Every landing page should have five key elements: a unique selling proposition, hero shot, clear benefits, social proof and a single call to action. Combined, these elements are a no-fail recipe for a high-converting landing page. “Every element on your landing page should work together to propel visitors toward a single goal.” Tweet This Resources The 5 Essential Elements of a Winning Landing Page The Anatomy of a Landing Page The Ultimate Guide to Landing Page Optimization