landing page element definition

Landing Page Element


A discrete unit on your landing page. Every landing page should have five key elements: a unique selling proposition, hero shot, clear benefits, social proof and a single call to action. Combined, these elements are a no-fail recipe for a high-converting landing page.

“Every element on your landing page should work together to propel visitors toward a single goal.”
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  1. The 5 Essential Elements of a Winning Landing Page
  2. The Anatomy of a Landing Page
  3. The Ultimate Guide to Landing Page Optimization