landing page element definition

Landing Page Element

Definition

A discrete unit on your landing page. Every landing page should have five key elements: a unique selling proposition, hero shot, clear benefits, social proof and a single call to action. Combined, these elements are a no-fail recipe for a high-converting landing page.

ā€œEvery element on your landing page should work together to propel visitors toward a single goal.ā€
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Resources

  1. The 5 Essential Elements of a Winning Landing Page
  2. The Anatomy of a Landing Page
  3. The Ultimate Guide to Landing Page Optimization