Hero Shot Definition A visual representation of your offer that demonstrates how your product or service actually works so your prospects can picture themselves using it. The hero shot is generally a photo or a video and should clearly show benefits and context of use. Oli Gardner shares a quick tip about how you can maximize the effect of your hero shot. “Your hero shot should sell the hell out of your product – make it clear and dominant on your landing page.” Tweet This Resources The 5 Essential Elements of a Winning Landing Page The Anatomy of a Landing Page Best Practices to Create High-Converting Landing Pages