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content of use in conversion marketing

Context of Use

Definition

Clearly demonstrating how your product will be used by real people in real life. Classic infomercials like the ShamWow or the Magic Bullet were so effective because they demonstrated context of use, showcasing the products in action.

Oli Gardner explains how to get your prospects imagining themselves using your product.
“Don't just show a ladder... show someone climbing it to reach the stars.” #contextofuse
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Resources

  1. The 5 Essential Elements of a Winning Landing Page
  2. Why Context is the Future of Inbound

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