benefits vs. features in marketing



The value people get from your product or service. Not to be mistaken with features, which just describe your offer. A good value proposition should focus on benefits, not features, and answer the question, “What’s in it for me?”

“People don't want to buy a quarter-inch drill; they want to buy a quarter-inch hole.” — Theodore Levitt
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  1. Real Life Conversion Lessons: Features vs. Benefits
  2. Features vs. Benefits: A Crash Course on Proper Messaging
  3. Does Your Copy Pass the “Forehead Slap” Test?