Benefits
Definition
The value people get from your product or service. Not to be mistaken with features, which just describe your offer. A good value proposition should focus on benefits, not features, and answer the question, “What’s in it for me?”
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The value people get from your product or service. Not to be mistaken with features, which just describe your offer. A good value proposition should focus on benefits, not features, and answer the question, “What’s in it for me?”