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features vs. benefits in landing page marketing

Features

Definition

A factual statement about a product or service, but not what most people care about. Instead, focus on the benefits of your offer and how it will improve your prospect’s life.

“People don't buy features, they buy better versions of themselves.” — @UserOnboard
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Resources

  1. Marketing Features Vs. Benefits
  2. Real Life Conversion Lessons: Features vs. Benefits
  3. Features Tell, But Benefits Sell

Related Terms

  • Benefits
  • Unique Campaign Proposition
  • Landing Page Element
  • Context of Use
  • Empathy

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