Campaign

Definition

A series of marketing activities designed to achieve clearly defined goals within a specified time frame. Whether the ultimate goal is to acquire new customers, launch a new product, promote brand awareness or generate leads, smart conversion marketers think in terms of campaigns.

Resources

1. Google Ads Basics: A Guide to Setting Up Your First Google Ads Campaign
2. How Automated Ad Bidding Can Help You Reach Your Campaign Goals
3. How to Develop and Run a Marketing Campaign
4. How Marketing Agencies Use Landing Pages to Run Successful Campaigns