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what is a landing page

Landing Page

Definition

A campaign-specific page distinct from your main website that has one goal and one call to action. A landing page could be a lead generation page or a click-through page for ecommerce. You should always send campaign traffic to a dedicated landing page.

Oli Gardner unpacks the five key components of a high-converting landing page. Can you name them all?
“The NSAMCWADLP principle: Never Start A Marketing Campaign Without A Dedicated Landing Page.” — @oligardner
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Resources

  1. The 5 Essential Elements of a Winning Landing Page
  2. The Ultimate Guide to Landing Pages Optimization
  3. 15 high-converting landing pages (that’ll make you wish you built ‘em)

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