what is a landing page

Landing Page


A campaign-specific page distinct from your main website that has one goal and one call to action. A landing page could be a lead generation page or a click-through page for ecommerce. You should always send campaign traffic to a dedicated landing page.

Oli Gardner unpacks the five key components of a high-converting landing page. Can you name them all?
“The NSAMCWADLP principle: Never Start A Marketing Campaign Without A Dedicated Landing Page.” — @oligardner
Tweet This


  1. The Ultimate Guide to Landing Page Optimization
  2. The 5 Essential Elements of a Winning Landing Page
  3. What is a Landing Page?