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acquisition is the ultimate conversion

Acquisition

Definition

The all-important act of attracting qualified leads and converting them into paying customers. Acquisition is what conversion marketing is ultimately about. But it’s easier said than done.

“Know what your customers want most and what your company does best. Focus on where those two meet.” — Kevin Stirtz
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Resources

  1. Customer Acquisition Strategies for Entrepreneurs
  2. Content Marketing Funnel: 5 Steps to Customer Acquisition
  3. How To Use Your ‘About Us’ Page To Acquire Customers

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