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framing as a conversion centered design technique

Framing

Definition

A psychological technique whereby information is presented in a way that “frames” it in a positive or negative light. Framing can be an effective technique for presenting pricing or testimonials; for example, $1/day for software sounds more feasible than $30/month.

“If you must present negative information, framing it as a percentage may mute its impact.” — @rogerdooley
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Resources

  1. The Framing Effect — Influence Purchase Decisions with Framing
  2. 4 Facts About Decision Making That Will Improve Conversion Rate Optimization
  3. Why Percentages Don’t Add Up

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