Emphasis Definition Visually indicating the importance of a word or element on your page using bolding, contrast, encapsulation or other conversion centered design techniques. Emphasis on conversion. “Most people will only scan your page. Help them out by emphasizing what's really important.” Tweet This Resources The 7 Principles of Conversion Centered Design Landing Page Best Practices To Create High-Converting Pages Forget Reading! Web Content Is Meant To Be Skimmed