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emphasis as a conversion centered design tactic

Emphasis

Definition

Visually indicating the importance of a word or element on your page using bolding, contrast, encapsulation or other conversion centered design techniques. Emphasis on conversion.

“Most people will only scan your page. Help them out by emphasizing what's really important.”
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Resources

  1. [How to] Use Design Principles to Increase Conversions
  2. Forget Reading! Web Content Is Meant To Be Skimmed
  3. You Won’t Finish This Article

Related Terms

  • Attention-Driven Design
  • Contrast
  • Encapsulation
  • Conversion Centered Design
  • Friction

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