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contrast in conversion marketing

Contrast

Definition

Using color to draw attention to an element on your page. A quick rule of thumb is to look for the dominant hue of your page and pick its contrasting color for your call to action.

Oli Gardner shares a quick tip for capturing visitor attention and driving conversions.
“It doesn't matter if your CTA is #89B941 or red. Just make sure that it contrasts with the rest of the page.”
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Resources

  1. The Ultimate Guide to Landing Pages
  2. The Best Landing Page Designs to Inspire Your Next Layout
  3. Color Contrast – all about the difference
  4. How Color Theory Affects Landing Page Conversion

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