reducing decision fatigue in marketing

Decision Fatigue


A negative psychological reaction to having too much choice. The more options your prospect is faced with, the more anxiety they feel, the more likely they are to bounce. Keep it simple. One campaign goal, one call to action.

“When you give people too much choice they often choose nothing at all.”
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  1. How the Pros Would Optimize Your Landing Page
  2. Is Too Much Choice Killing Your Conversion Rates? [Case Studies]
  3. Barry Schwartz on the Paradox of Choice [video]