attention ratio in landing page optimization

Attention Ratio


The ratio of links on a landing page to the number of campaign conversion goals. In an optimized campaign, your attention ratio should be 1:1. Because every campaign has one goal, every corresponding landing page should have only one call to action – one place to click.

Oli Gardner discusses the ideal attention ratio on a high-converting landing page.
“One Page. One Purpose. Period.” — @oligardner
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