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Leak

Definition

Any link on your page that takes someone away from your conversion goal. Avoid leaks by sending campaign traffic to a dedicated landing page with only one call to action.

Oli Gardner explains why links on your landing page could be hurting your conversion rates.
“Every link that isn't your CTA is a leak off your page. Plug those leaks and increase conversions.”
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Resources

  1. 10 Google Analytics Reports That Tell You Where Your Site is Leaking Money
  2. Landing Page Optimization Best Practices
  3. How the Pros Would Optimize Your Landing Page

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