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what is a conversion rate

Conversion Rate

Definition

The percentage of people who complete your campaign goal. If your conversion rate is low, it’s time to optimize your landing page or website. That’s where A/B testing comes in.

β€œIt's easier to double your business by doubling your conversion rate than by doubling your traffic.” β€” @JeffreyGrok
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Resources

  1. 13 Ways to Increase Your Conversion Rate Right Now
  2. How To Multiply Your Landing Page's Conversion Rates
  3. What is a Good Conversion Rate?

Related Terms

  • Conversion Rate Optimization (CRO)
  • A/B Testing
  • Conversion
  • Call to Action

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