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what is a conversion rate

Conversion Rate

Definition

The percentage of people who complete your campaign goal. If your conversion rate is low, it’s time to optimize your landing page or website. That’s where A/B testing comes in.

“It's easier to double your business by doubling your conversion rate than by doubling your traffic.” — @JeffreyGrok
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Resources

  1. What’s a Good Conversion Rate for My Landing Page?
  2. How to Score Double-Digit Conversion Rates—A Marketing Hero’s Journey
  3. 13 Ways to Increase Your Conversion Rate Right Now

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