Inbound Marketing

Definition

A permission-based marketing approach that focuses on attracting leads through useful content, engagement and optimization. Coined by HubSpot CEO Brian Halligan, inbound marketing is all about developing awesome content to attract and convert qualified leads.

Resources

1. 17 Powerful AI Marketing Tools to Increase Productivity
2. The 6-Step Inbound Marketing Process [Infographic]
3. Inbound Methodology: The Best Way to Turn Strangers into Customers and Promoters of Your Business