Back

Permission Marketing

Definition

The privilege of delivering relevant marketing messages to people who actually want to receive them. Coined by Seth Godin, permission marketing is based on the premise that treating prospects with respect is the best way to get their attention.

“Permission is like dating. Don't ask for the sale at first impression. Earn the right, over time.” — Seth Godin
Tweet This

Resources

  1. Permission Marketing (Seth Godin)
  2. Why AI in Marketing Matters
  3. The Smart Guide to Email Marketing Conversion

Related Terms