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email marketing conversion definition

Email Marketing

Definition

A permission-based marketing channel that can help nurture large numbers of leads into customers over time. Email marketing is one of the most personal and powerful campaign tactics so it must be handled with care.

“Email has an ability many channels don't: creating valuable, personal touches – at scale.” — @jvanrijn
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Resources

  1. 5 Email Subject Line Strategies That Will Increase Your Open Rates
  2. The 6-Point Guide to an Irresistible Email Teaser Campaign [Case Study]
  3. The Ultimate Guide To Successful Email Marketing
  4. The Smart Guide to Email Marketing Conversion

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