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welcome email definition

Welcome Email

Definition

An automated email message thanking a new subscriber. Since your new lead is still warm, a welcome email is a great time to ask for another conversion, like a social follow.

“Your welcome email is a perfect post-conversion opportunity: while they're still hot for you, ask for more.”
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Resources

  1. How to Write An Effective Welcome Email (13 Examples and 3 Templates You Can Steal Today)
  2. The Smart Guide to Email Marketing Conversion
  3. How to Stop Your Welcome Email From Being a Dead End
  4. 7 A/B Tests You Should Be Running On Your Welcome Emails

Related Terms

  • Email Marketing
  • Post-Conversion
  • Continuance
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