Post-Conversion

Definition

Using the momentum of one conversion to drive a secondary conversion request, usually on the confirmation landing page. Because your customer has already invested time, trust (and perhaps even money) with you, they’re more likely to respond positively to a second request.

Resources

1. 7 Thank You Pages That Take Post-Conversion to the Next Level
2. 4 Post-Conversion Autoresponder Tactics to Keep Your Leads Alive
3. What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages
4. Post-Conversion Landing Pages: Your Secret Weapon