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continuance in post-conversion marketing

Continuance

Definition

A conversion centered design technique that uses the momentum of one conversion to drive a secondary conversion request, like a social share or a newsletter signup. Confirmation pages and thank you emails are prime channels for continuance.

Oli Gardner suggests not letting your prospect cool off after a conversion.
“Once they've said 'yes,' why not ask for more?” #continuance
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Resources

  1. 5 Thank You Pages That Take Post-Conversion to the Next Level
  2. What Happens Next? Post-Conversion Strategies for Lead Gen Landing Pages

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