Back

Click-Through Rate (CTR)

Definition

The ratio of how many people see your ad or email to how many people click on it. You want your click-through rate to be high but optimizing your CTR is only a means to achieving your campaign goal.

“A high #CTR is only a means to an end. Don't forget that conversion is your ultimate goal.”
Tweet This

Resources

  1. How to Use Click Tracking to Optimize Your Landing Pages
  2. How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
  3. Best Practices To Create High-Converting Landing Pages
  4. How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

Related Terms