Click-Through Rate (CTR)


The ratio of how many people see your ad or email to how many people click on it. You want your click-through rate to be high but optimizing your CTR is only a means to achieving your campaign goal.

“A high #CTR is only a means to an end. Don't forget that conversion is your ultimate goal.”
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  1. How to Use Click Tracking to Optimize Your Landing Pages
  2. How to Improve Click-Through Rate (CTR): 9 Tried & Tested Tips
  3. Best Practices To Create High-Converting Landing Pages
  4. How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy