Click-Through Rate (CTR)


The ratio of how many people see your ad or email to how many people click on it. You want your click-through rate to be high but optimizing your CTR is only a means to achieving your campaign goal.

“A high #CTR is only a means to an end. Don't forget that conversion is your ultimate goal.”
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  1. How to Make Your Email Open and Click-Through Rates Skyrocket
  2. How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy
  3. Google Organic Click-Through Rates in 2014