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analytics marketing definition

Analytics

Definition

The discipline of discovering relevant patterns and actionable insights in data. Analytics allow you to determine whether your marketing is actually working.

“Analytics help you turn data into information and information into insight.”
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Resources

  1. Marketing Analytics: What it is and why it matters
  2. Occam's Razor by Avinash Kaushik
  3. The Definitive Guide to Marketing Metrics and Marketing Analytics
  4. Using Analytics to Measure Your Landing Page Performance

Related Terms

  • Cost Per Acquisition
  • Return on Investment
  • Open Rate
  • Optimization
  • A/B Testing

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