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cost per acquisition marketing definition

Cost Per Acquisition

Definition

The total cost of converting someone. Cost Per Acquisition is the ultimate metric for any marketing department because you don’t want to spend more money to convert a customer than they’re worth.

“If you're spending more to acquire a customer than they're worth, you're doing marketing wrong.”
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Resources

  1. Why Cost Per Acquisition is the Only Metric That Really Matters
  2. Conversion Economics – Finding Your Customer Acquisition Sweet Spot

Related Terms

  • Analytics
  • Return on Investment
  • Acquisition

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