We have a saying at Unbounce: “Put a customer on it.”
Whether it’s a blog post, conference talk or even our homepage, we take every opportunity possible to show how our tool is helping real marketers #dobetter (another common Unbounce phrase).
And it’s not just because we love our customers. I mean, we do love our customers, but putting a customer on it — particularly in the form of a case study — is a compelling way to inject social proof into your marketing. And persuasive social proof can be just the thing to convince your prospects that they need what you’re offering.
But how does one create a case study that provides social proof and ultimately wins you customers?
Our friends at JBH Agency (a UK-based content marketing agency) have the answer: a 34-point checklist for creating a case study that converts. It’ll take you through the whole process, from choosing the right customer to feature to selecting a case study format to documenting its impact.
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