On the Origin of Customers – Evolution and Marketing Compared
A/B Testing Blog
A/B testing is when two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate. A/B testing is the key to optimizing your marketing campaigns.
Read up on best practice advice in the articles below, or check out some A/B testing resources from The Conversion Marketing Glossary.
