• Drive more leads and revenue from Adwords with Landing Pages
  • The HiPPOs Have Left the Building… A/B Testing is Back

    Okay, fine. HiPPOs don’t know what they’re talking about. And A/B testing is awesome. Made you think though, right?

    Bye bye HiPPOs. We’re going back to real experimentation and statistical analysis.

    Conversion Tip: Never Believe a HiPPO

    A huge Hippo-sized thank you to the hundreds of people who submitted their questions to our fake panel of HiPPOs. Most of you should have received an email with a highly targeted piece of subjective advice, carefully constructed by our extreme artificial intelligence engine.

    Apparently though, while HiPPOs are great at being opinionated, they’re not very good at sending email… (in other words, a few of the emails didn’t get through – we used a personal email server).

    With that in mind, we’d like to recap some of the funnier questions and a random selection of HiPPO answers for you in celebration of April Fools Day…

    The Top 10 HiPPO Questions & Answers

    Anonymous from the Hippopotamus…

    1. Should I put a pork chop on my homepage?
    HiPPO: Stick a bunny on it.  Everyone loves animals.
    2. What is the meaning of life, and how can I use A-B testing to find out?
    HiPPO: The only time you should be hearing the word “testing” is when a roadie is setting up a mic for Aerosmith.
    3. I think increasing the size of my “submit” button will increase conversions, how big should it be?
    HiPPO: Generally you’re better off if the button takes up at least 50% of the page width.  Not including margins, of course.  And if you’re using a serif font it should be 60%.
    4. If I build my website exclusively with the color orange, will I get the top ranking for my category in Google?
    HiPPO: Look, Google is so smart you don’t need to worry about SEO, just put up some pictures, I’m pretty sure Google can index those now.  Oh, and make sure you put ’em in a Flash slideshow that autoplays.  Everyone loves those.
    5. I feel like my designer wastes a lot of time making “pretty” landing pages. How can I make his efforts more efficient?
    HiPPO: Reverse psychology – that’s how you trick your people into not doing what you don’t want them to do. Get it?
    6. How do I decrease My Bounce Rate oh wise HiPPO??
    HiPPO: If your bounce rate is high, you should try adding some Javascript to freeze the page for 2 minutes so people can’t leave. Yup, that’s why they pay me the big bucks. #IdeasLikeThat
    7. Should I break up with my boyfriend if he does not want to get married?
    HiPPO: Which page do the customers like better, A or B? pffft… Saddle up and make the decision yourself there cowgirl!
    8. How many animated gifs should I have on my home page?
    HiPPO: Demographics? This ain’t no demo and we don’t need no graphics. Just lots and lots of links to click on!!!
    9. Is it important to have a beard if you want to be taken seriously as a guru?
    HiPPO: I think a picture of a hot babe is better.  I have no idea what you just said about “audience” and “appeal”, but even girls like to see pictures of hot babes.  I read that.
    10. What’s the best text for a call to action button? Also why are you so sexy? Also why does chocolate taste so good?
    HiPPO: Add “Free” in a few random places on the page.  Nobody reads your copy, but “free” will stand out.  And if you could make it blink…

    Prize for the cutest questions goes to…

    • Who will you marry when you grow up? (6 years old)
    • What will I get for Christmas this year? Cause I have NO idea! (7 years old)

    Thanks for being good sports and indulging us after we stayed up late last night to whip this thing together…

    — Oli Gardner

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli can be found at marketing conferences worldwide – travelling with his fiancée and fellow marketer Nicole Mintiens – on his mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
    » More blog posts by Oli Gardner
    • Isn’t April Fools Day fun!

    • Some genuinely prize content on this website , saved to favorites .

    • I would like to express my passion for your kind-heartedness supporting folks who should have assistance with this idea. Your special commitment to getting the message all-around appears to be really interesting and has regularly permitted ladies like me to arrive at their pursuits. This interesting guideline means a great deal to me and somewhat more to my mates. Thanks a lot; from everyone of us.

    • Thanks for your advice on this blog. 1 thing I wish to say is always that purchasing consumer electronics items through the Internet is nothing new. In reality, in the past decades alone, the market for online consumer electronics has grown substantially. Today, you can find practically any kind of electronic device and product on the Internet, ranging from cameras and also camcorders to computer parts and gambling consoles.

    • Greetings from Florida! I’m bored at work so I decided to check out your site on my iphone during lunch break. I really like the information you present here and can’t wait to take a look when I get home. I’m amazed at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, fantastic blog!

    • Its such as you read my mind! You seem to know so much approximately this, such as you wrote the guide in it or something. I believe that you just could do with some p.c. to pressure the message house a little bit, but other than that, this is magnificent blog. An excellent read. I’ll definitely be back.

    • Its such as you read my thoughts! You seem to know so much about this, such as you wrote the guide in it or something. I think that you can do with some p.c. to power the message house a little bit, but other than that, this is wonderful blog. A great read. I will certainly be back.

    • Pingback: How To Convert User Feedback Into A Goldmine for A/B Testing | Short Accountancy LTD()

    • Pingback: How to Mine Customer Feedback for A/B Testing and Get 12.5% More Conversions - Home()