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  • Master the Multi-Channel Campaign [Free Digital Campaign Launch Kit]

    rocket launching
    Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock.

    Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing?

    Nobody?

    What about when you casually scope a project only to realize halfway through that it’s going to require more time and resources than you originally thought?

    No one again?

    I’ll stop — y’all know what I’m getting at: proper preparation is key to getting a campaign shipped with minimal friction. This means filling out a detailed brief and scoping the project from start to finish.

    Are you thinking, “Ugh, what if I don’t have a tried-and-true process? And now I have to make a brief from scratch — where am I going to find the time for that?” Well, fear not, my friends, we have just the thing for you.

    It’s a complete multi-channel campaign launch kit, and it’s what we use at Unbounce for all our digital marketing campaigns.

    Inside the Digital Campaign Launch Kit, you’ll find the following items:

    • Campaign projections worksheet
    • Marketing brief template
    • A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch :)

    Want to drive epic results and execute campaigns like a well-oiled machine?

    Download our FREE Digital Campaign Launch Kit!
    By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.
    About Amy Wood
    Amy Wood is a writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
    » More blog posts by Amy Wood
    • Yes i totally agree with you , and before starting any project one should clearly understand the projects and do it in a better way and should complete on time . But should complete the project in a best manner .

    • To Master the Multi-Channel Campaign, marketers can try moLotus mobile video messaging platform. It is helps transform and automate your marketing process.