PPC (Pay-Per-Click) Blog Posts

Pay-per-click is the term used to describe inbound traffic that comes via paid search sources such as Google AdWords (or the Bing/Yahoo equivalent) or Facebook Ads (in the social realm).



How to Make More Money in AdWords by Spending Less

Dishing out less cash could help you turn a profit with your PPC campaigns. Sound too good to be true? Welcome to the world of bid optimization.

Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?

Content marketing. Growth hacking. Native advertising. These are some of the hottest buzzwords in marketing today. So where does PPC fit in? Here’s what 9 conversion experts have to say.

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

Small changes to your PPC landing pages could dramatically improve your ROI. Here are 7 simple tactics you should be testing.

9 Conversion Experts on Why PPC Landing Pages Are the Key to Smarter Marketing

Pay-per-click marketing isn’t just about clicks – it’s the ultimate way to test your landing pages, design, copy and even new ideas. Here’s what the conversion experts have to say about PPC’s place in the marketing mix.

How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.

Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?

Your landing page has zero conversions. What do you do? Change what it means to convert! Here’s how to choose an AdWords conversion event that makes sense for your campaign.

The Baker’s Guide to PPC Marketing

Who said PPC marketing was a piece of cake? It’s actually the whole thing! Here are the 6 ingredients of a tasty PPC campaign, from keywords to landing pages.

How to Get Your Leads to Like You More with Facebook Custom Audiences

Sometimes the low-hanging fruit is the juiciest. Here are 4 simple ways to boost your social PPC campaigns with Facebook custom audiences.

How to A/B Test Circles Around Your Competitors in AdWords

There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.

The Secret Power of the AdWords Search Terms Report

For AdWords marketers, smarter keyword targeting means higher CTRs, higher CPC and, yes, a better Quality Score. Here’s how to achieve all three goals using the under-appreciated Search Terms Report.

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