Pay-per-click is the term used to describe inbound traffic that comes via paid search sources such as Google AdWords (or the Bing/Yahoo equivalent) or Facebook Ads (in the social realm).
Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.
Your landing page has zero conversions. What do you do? Change what it means to convert! Here’s how to choose an AdWords conversion event that makes sense for your campaign.
Who said PPC marketing was a piece of cake? It’s actually the whole thing! Here are the 6 ingredients of a tasty PPC campaign, from keywords to landing pages.
Sometimes the low-hanging fruit is the juiciest. Here are 4 simple ways to boost your social PPC campaigns with Facebook custom audiences.
There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.
For AdWords marketers, smarter keyword targeting means higher CTRs, higher CPC and, yes, a better Quality Score. Here’s how to achieve all three goals using the under-appreciated Search Terms Report.
Frustrated by Google rejecting your AdWords ads? Don’t fret – we break down the most common reasons for disapproval and explain how to get your ads and landing pages out of the doghouse.
That statistic is probably quite shocking, and it should be. Paid advertising is in a shocking state. In this post you’ll learn the 2 pillars of successful PPC marketing. Attention ratio and message match. Read on at your own peril.
Ever get the feeling that your AdWords account should be performing better, but you don’t know how? It’s time you conduct an AdWords audit and take a look at your PPC account as a whole.
Looking to boost your PPC knowledge? Check the best of the best pay-per-click blogs on the internet. Whether you manage a multi-million dollar marketing budget or are looking to invest $0.30 on your first click, you’ll want some guidance from the folks who’ve been there before.