PPC (Pay-Per-Click) Blog Posts

Pay-per-click is the term used to describe inbound traffic that comes via paid search sources such as Google AdWords (or the Bing/Yahoo equivalent) or Facebook Ads (in the social realm).



Why Ignoring User Intent is Costing You Money in AdWords

If you want to create successful PPC campaigns, you need to understand what prospects are searching for. Here’s why ignoring user intent could be costing you money in AdWords.

You’re Doing AdWords Wrong (Here’s How to Make It Right)

Landing page optimization is a good start, but if you want more ROI from your PPC campaigns, you also need to optimize your AdWords account. Here are three AdWords mistakes that are hurting your conversion rates – and how to fix them.

5 Ways to Beat Your Competitors With Killer PPC Ad Copy

If you want to write winning PPC ad copy, then you need to look beyond “best practices.” Here are five ways to optimize your copy for more conversions.

How to Make More Money in AdWords by Spending Less

Dishing out less cash could help you turn a profit with your PPC campaigns. Sound too good to be true? Welcome to the world of bid optimization.

Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?

Content marketing. Growth hacking. Native advertising. These are some of the hottest buzzwords in marketing today. So where does PPC fit in? Here’s what 9 conversion experts have to say.

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

Small changes to your PPC landing pages could dramatically improve your ROI. Here are 7 simple tactics you should be testing.

9 Conversion Experts on Why PPC Landing Pages Are the Key to Smarter Marketing

Pay-per-click marketing isn’t just about clicks – it’s the ultimate way to test your landing pages, design, copy and even new ideas. Here’s what the conversion experts have to say about PPC’s place in the marketing mix.

How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.

Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?

Your landing page has zero conversions. What do you do? Change what it means to convert! Here’s how to choose an AdWords conversion event that makes sense for your campaign.

The Baker’s Guide to PPC Marketing

Who said PPC marketing was a piece of cake? It’s actually the whole thing! Here are the 6 ingredients of a tasty PPC campaign, from keywords to landing pages.

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