Pay-per-click is the term used to describe inbound traffic that comes via paid search sources such as Google AdWords (or the Bing/Yahoo equivalent) or Facebook Ads (in the social realm).
Your PPC Quality Score is a BIG deal when it comes to pay-per-click marketing. Learn everything you need to know and more with these 10 Quality Score posts.
Did you know? Using targeted landing pages for your PPC campaigns gets you higher conversion rates and a lower cost-per-click. This infograhic shows you the wrong way and the right way to do it…
Performance marketing is one of the most important tools for building your business. Here are 30 resources to help you get in front of the customers who are looking for you.
This infographic has more stats than a bored baseball commentator, and the best part is they’re broken down by paid search across industry verticals. Dig in and see where your industry lies for click-thru rate, conversion rate and total sales.
What’s the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages. This is especially important for those just starting, so we’ve added a whole section on running your campaigns on a small budget.
Pay-Per-Click advertising is confusing at the best of times. Google constantly changes the rules for AdWords, display ads suffer from banner blindness (and horrible design) and don’t get me started on Facebook not letting you point your ads to your landing pages.
Does PPC excite you? Yeah, I didn’t think so. But I bet I know what does excite you… A Quality Score of 10, a CTR of 15% and a Conversion Rate that makes your boss pee her pants.
Keyword searches with high commercial intent are searches that show a more specific desire to purchase. An example would be where a searcher is looking to buy a product or service, like: “buy cordless phone”.
Who would win in a fight between SEO and PPC for your marketing $$? there are pros and cons to both, but make up your own mind with this juicy infographic and stat fight.
Your click-through-rate can be improved using techniques to modify your ads and placements only, while conversion rates are more influenced by the content and calls to action on your landing page. Learn 6 smooth skillz to do it better – with a video to boot…