Landing Page, Online Marketing & Conversion Rate Optimization Blog

How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.

How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study]

Giveaways are everywhere these days, but most marketers have no clue how to run them. Here’s how to make sure your next giveaway campaign drives conversions AND revenue.

5 Lessons From Mad Men’s Peggy Olson and Other Badass TV Marketers

To celebrate the premiere of Mad Men’s final season on Sunday, we’ve put our TV watching skills to good use and rounded up some (actually) relevant insights from our favorite fictional marketers.

Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

The psychology of choice is more complicated than you might think. These case studies show that when it comes to conversion rate optimization, less is (usually) more.

3 Offline Marketing Lessons That Will Boost Your Online Conversions

Sometimes marketing inspiration comes from unlikely places. Turns out a visit to the pharmacy, a jog around town and your very own pets can teach you a lot about conversion rate optimization.

12 Beautiful Landing Page Templates Designed Just For You

We offered designers $10,000+ to create beautiful, conversion centered landing page templates in a variety of verticals. Here’s what they came up with.

7 Thank You Pages That Take Post-Conversion to the Next Level

You’ve made the conversion. Congratulations. But don’t stop there. Now that your customers are in the mood, why not use your thank you page to offer them a little something else?

3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)

We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.

Can This Crazy Design Hack Help Make Your Landing Page Convert?

How do you make sure your audience likes your landing page design? Find out what they “Like” on Facebook! That’s just the first step in this crazy/brilliant landing page design hack.

8 Ways to Convert Free Trial Users Into Customers Through Email Marketing

Our job as marketers isn’t over when the customer walks through the door. We need to help nudge them further along the sales funnel. Here’s how companies like Crazy Egg, FreshBooks and Get Response are doing that with email marketing.

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