Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.
Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.
If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.
Conversions aren’t a one-time affair – smart marketers lay the foundation for ongoing relationships with their customers. Here are five powerful post-conversion strategies for boosting customer lifetime value.
No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. Here are six tips for crafting headlines that convert – without resorting to clickbait.
The conversion marketing space is filled with buzzwords and best practices. But what do they really mean? Test your knowledge with The Conversion Marketing Glossary and quiz.
If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.
Before driving traffic to your landing page, make sure it actually addresses your prospects’ needs. Here are five ways to collect customer insights that will help you frame your offer for more conversions.
An engaged email marketing list is an invaluable asset – if you make it easy for people to convert. Here are five proven tactics you can use in your email marketing campaigns to turn qualified email subscribers into customers.
With so much landing page optimization literature out there, it’s easy to feel overwhelmed. Here are 11 SlideShares and infographics that are briefer than an ebook but still super actionable.