The Landing Page & Conversion Rate Optimization Blog

How to Use Psychology to Build Social Media Campaigns That Resonate

Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.

3 Simple AdWords Bidding Tweaks to Outsmart Your Competition

Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.

3 Conversion Psychology Principles to Test on Your Landing Page

If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.

5 Post-Conversion Strategies to Increase Customer Lifetime Value

Conversions aren’t a one-time affair – smart marketers lay the foundation for ongoing relationships with their customers. Here are five powerful post-conversion strategies for boosting customer lifetime value.

How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait

No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. Here are six tips for crafting headlines that convert – without resorting to clickbait.

How Much Do You Know About Conversion Marketing, Really?

The conversion marketing space is filled with buzzwords and best practices. But what do they really mean? Test your knowledge with The Conversion Marketing Glossary and quiz.

5 Questions to Help You Create Customer-Centric Landing Pages

If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.

How to Gather Customer Insights to Increase Landing Page Conversions

Before driving traffic to your landing page, make sure it actually addresses your prospects’ needs. Here are five ways to collect customer insights that will help you frame your offer for more conversions.

5 Simple Ways to Get More Paying Customers Out of Your Email Marketing

An engaged email marketing list is an invaluable asset – if you make it easy for people to convert. Here are five proven tactics you can use in your email marketing campaigns to turn qualified email subscribers into customers.

11 Lovely Landing Page Optimization Infographics and SlideShares (with Takeaways)

With so much landing page optimization literature out there, it’s easy to feel overwhelmed. Here are 11 SlideShares and infographics that are briefer than an ebook but still super actionable.

More blog posts:
x
Get actionable optimization tips delivered straight to your inbox.

You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers