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The Facts & Fairytales of Conversion-Driven Content

Dan McGaw built the digital agency Effin Amazing by mastering content analytics and content strategy, and he wants to show you how to find and nurture more leads from your conte...

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5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs

Many of us stick to the basics when running and A/B test — we test our button copy or an explainer video — but there’s a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.