Build, Publish & A/B Test Landing Pages Without IT
LinkedIn? Facebook? Which is better for B2B marketing? Facebook has 155 million US users compared to 55 on LinkedIn, but does that mean it’s better for B2B marketing? Not so fast, boss.
In this post Carlos and Oli analyze an Unbounce customers landing page (after they opted to allow us to get our opinionated hands on it).
Who is looking at – and more importantly clicking – your banners? This infographic has a ton of useful stats to help you learn how people are interacting (or not) with your banners.
So what tiny tweaks can you make to your established landing page to squeeze that extra 2% out of your conversion rate? Try your headline, some emotive color changes and a change in layout.
Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it.
Running a link building campaign is a lot like running for prom queen. Make nice with the king, Google, get votes with inbound links, and always seek the highest authority and most popular support.
Knowing your target costumer, or in this case, reader, is the foundation to producing a successful business blog, and it’s time every business understood that content marketing is the new marketing black and if you don’t have a blog attached to your business site then you need to start… NOW!
Do you know what kind of marketing you should be doing this year? If you don’t, you should either slap yourself, or keep reading. And tweet the sweet facts at the end of the post…
Capitalizing on news events is a useful way to drive traffic to a brand’s landing pages through social media channels, like Twitter and Facebook. Read these 5 tips on how to find the news and use it to drive more traffic.
Don’t sit back and lean on your last great achievement, lazy pants. Keep on testing because you can always improve on your landing page, especially the all important headline.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
