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Why We Started Treating Blog Posts Like Campaigns (and You Can Too!)

You’ve read it time and time again: In order for your blog to be successful, you need to publish often. But industry experts are now saying that with blogging, less is more. At Unbounce, we’re taking a new campaign-like approach to blog posts… and it’s paying off. Here’s how we got epic results from just one blog post, and how you can do the same.