I want to try something different for this post by making it more of an informal online brainstorm. I’ll pose a topic and a few primary questions, then open it up to comments.
The more people that interact with their opinions, the better the post will become and I’ll re-incorporate them into the post as we go.
How Does/Will Social Media Affect Landing Page Conversion rates?
Social media is no longer the next big thing, it’s just simply an interaction medium that proliferates all aspects of online life. As such, it will naturally begin to infiltrate the discipline of internet marketing. How this happens is yet to be determined. There seem to be a few toes being dipped in the water, but it’s a little early to get a clear picture of where it’s headed and what’s been successful thus far.
And so, I have some questions:
Strap on your clever-hats for a quick brainstorm on social media and landing pages
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Tags: Conversion Rate Optimization, landing pages, Social Media, Twitter
Today we have another new guest post on the Unbounce blog! The topic surrounds a huge market potential that lies in engaging the large online Hispanic community – by offering landing pages correctly translated into marketing Spanish. The author is Angelica Maria, President of Marketing Translation at Traducción4you.com.
I have been working with optimizing landing pages for a while and have discovered through my work that many people have forgotten to think about the Hispanic demographic. As a Spanish-American myself, when I view a landing page or even a website, the first think I look for is the Spanish option. I know I am not the only one that does this.
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Today’s guest post is a conversion optimization case study by Kevin Kaiser from Surety Bonds. In my last post I referenced their lead capture form as a good example of how to keep your CTA above the fold on a lead gen landing page. Kevin discusses how he optimized a primary conversion goal – to have more customers complete a lead capture form to receive a quote.
Over to you Kevin.
Many people approach their web marketing strategy mainly as getting people to their site. They take for granted that once a visitor gets there, the visitor will do exactly what they want them to do.
Unfortunately, this is rarely the case. A complete web marketer realizes that you need to tell people what to do when they get to your site. The rest of this post will explain some of the things I performed on SuretyBonds.com to help increase conversions by 27%.
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Tags: Conversion Rate Optimization, Landing Page Optimization, lead-gen
A fundamental rule of landing page design is to try and keep your Call To Action (CTA) above the fold. This enables your visitors to quickly see where they need to interact with your page to be successful. This is easy with a standard “Click-Through” style landing page that just offers a big shiny button for the user to click. You simply ensure that you place it in the top portion of the page.
What About Lead Gen Landing Pages?
On a lead gen form, the CTA is at the bottom of the form (the submission button). So it’s quite common (especially if you have a relatively long form) to have the CTA fall below the fold.
The solution to this problem is to implement 2 design rules that focus user attention on the lead capture form area.
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Tags: Landing Page Design, lead-gen
Join the Unbounce Beta Product Launch
The Final Countdown by Europe is ringing in my ears as I write this post. It’s officially “down to the wire” time for the Unbounce team and as anyone from a start-up can attest, there just ain’t enough hours in the day.
Beta Launch Date Countdown
We’ve opened the doors to a select few companies for a very private Alpha period right now, shortly to be followed by our Beta launch in a week or so.
Sign up here for the Private Beta
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Tags: beta, Landing Page Optimization, landing pages, launch, unbounce
In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym.
It's time to whip that 2009 marketing stomach into fighting shape!
A Totally Bogus Opt-in Checkbox That Says You Commit to the Following Resolutions
As an added incentive, I’ve decided to get you to sign a completely non-binding contract with yourself.
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Tags: Conversion Rate Optimization, Landing Page Optimization, landing pages, makeover
What do you want for Christmas? (Photo Credit: ICanHasCheezburger.com)
For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully the lolcat is enough to bring a smile to your face.
Remember to sing along. Preferably after a few egg nog’s or Christmas Ale’s. (It’ll be funnier).
On the 1st day of Christmas my true love gave to me…
On the 2nd day of Christmas my true love gave to me…
- 2 dove turtles – needless to say they didn’t convert because large tortoise-like animals covered in moisturizing soap doesn’t make much sense to anyone.
- and a typo in a CTA
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Tags: Funny, Landing Page Optimization
Make your visitors pay attention to your landing page!!!
I’m going to take a different approach to this post and use photography to illustrate some principles of design.
Understanding these fundamental concepts will help you grab your visitors attention and direct them to your intended conversion goal.
The most important element of any landing page is the conversion goal. Similarly, the most important aspect of your landing page design is to focus the visitor’s attention on that conversion area.
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Tags: call to action, CTA, design, directional cues, Landing Page Design, photography
Some folks may have noticed a slowdown in the posts on Unbounce.com over the last week. So I just wanted to pop my head up to say that we’re still here, and the blank screen will be back to normal in a little while.
Launch Time Approaching
We’re rockin’ the silly hours to get Unbounce ready for our Beta launch, which will also include a brand spanking new website to go along with the landing page service. This means that I’m having to devote a bit more time to behind-the-scenes operations in December.
The bad news is that it means less new posts.
The good news is that this means all of my focus can be on the new website.
So stand by for new content (I have one new post in the works) coming just a little slower than usual for the next few weeks.
Something Awesome to Read in the Meantime…
While I’m being a code monkey, you might enjoy a couple of our earlier posts:
To Make You Laugh
9 Reasons Why Chuck Norris Shouldn’t Work in Marketing
13 Epic Marketing Fails
To Learn About Landing Pages
7 Newbie Landing Page Mistakes
544 Conversion Optimization Tips
To See What Can Happen When You Optimize & Test
The Biggest Little Change I Ever Made – A 160% Revenue Increase with 1 Word Change
Cheers
Oli
