Build, Publish & A/B Test Landing Pages Without IT
I’m not going to give you 20 landing pages that work – although some do – or 20 pages that don’t work – even though some of them do indeed ’suck.’ No, I’m going to give you a mix of the good, the bad and the in between.
Google+ users have known for months that this was a better social network for businesses than Facebook, but if you need convincing here’s why Google+ rules and why you need to get a Google+ profile fast.
Brands are starting to take full advantage of data visualization such as infographics to leverage their marketing efforts and create a wider reach. Big name companies are staying ahead of the game with content marketing, while startups who are specializing in this area, are getting off to a fast start.
A/B testing lets Web designers and marketers fine tune an effective landing page. Like a vision test, the changes between two landing page elements can be subtle and barely noticeable to the unassuming eye, but make a big difference to the user and the conversions of a businesses landing page. Check out these 5 case studies…
Marketing is now all about building relationships with audiences, building trust to generate leads and engaging in conversations. In a nutshell, old school marketing was a push mechanism. New school marketing will hook your visitors and reel them in. Here are 98 resources to guide your business through the transition:
Now that video production is affordable to all business sizes, we’re beginning to see companies use video on landing pages and not just their homepages to help increase their conversion rates. Check out these 10 great examples.
Google+ has two excellent features that are worth paying attention to: Sparks and Ripples. Learn how to use them to expand your social network with this set of practical tips.
Over the past year, Google has been using a cuddly toy to wipe out what it sees as spammy content. Taking down some pretty big players in the process. This infographic that does a good job of breaking down it’s history and how you should go about making your site Panda proof…
Fact: in the world of landing pages, there are far more misses than hits. If you’re skeptical of that statement, do some quick research by clicking on some paid search or display ads. In this post we look at 5 examples of good landing pages. What do you think?
A billion studies have been conducted to determine “hot spots,” or areas of web pages that users’ eyes tend to focus on first. Using eye tracking software you can find natural patterns that most users’ eyes follow on a page and use them to design better landing pages.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
