Pairing your PPC campaigns with a landing page is a great way to get high conversion rates, but only if they work together toward the same goal. Here are four common PPC mistakes that could be sending crappy leads to your landing pages right now – and how to fix them.
Do your content marketing efforts generate leads? If you want more bang for your buck, you need to optimize for three things: increased exposure, reduced friction and increased incentive.
If you want your landing page to convert, it has to tell a seamless story. Here are seven lesser-known mistakes that disrupt your narrative and stop prospects from converting.
Understand the psychology of desire and you’ll create powerful, high-converting landing pages. Successful brands are already doing it – here’s how you can do it too.
Blogging can establish you as an authority in your niche and bring you business – if you do it strategically. For starters, make sure you’re not making these four mistakes that Groove made.
The first annual Call to Action conference took place last week and it was packed with awesome, actionable tips from some of the smartest conversion experts in the world. Here are 10 original A/B testing ideas to help you validate your assumptions and increase conversions.
Understanding human behavior helps you create landing pages that both delight and convert. Here are 10 conversion psychology resources every marketer needs to have in their arsenal.
Even with the rising price of Facebook ads, many marketers are seeing a drop in click-through rates. Here are four strategies to increase the ROI of your Facebook advertising campaigns.
Ebooks are great for lead generation – but if your landing page is lame, prospects will write you off. Here are eight ebook landing page examples that missed the mark (with tips on how to fix them).
If you want to create successful PPC campaigns, you need to understand what prospects are searching for. Here’s why ignoring user intent could be costing you money in AdWords.