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How Fiverr Conquered Conversion with 400 A/B Tests and Counting

A 457% increase in conversions would be pretty nice, right? Well, that’s what Yoav Aziz accomplished at Fiverr in just ten months. Even crazier: he didn’t know much about landing pages until he took the job. By committing to testing and iterating even the craziest ideas, Fiverr made incredible gains in their lead generation campaigns. And so can you.