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How to Stop Your Welcome Email From Being a Dead End

Welcome emails aren’t dead-end receipts – they should provide value and nurture new leads. Here are five ways to craft a welcome email that inspires leads to take action.

32 Clever Lead Generation Ideas For Your Next Marketing Campaign

Fresh out of lead generation ideas? You’re in luck. Here’s an epic roundup of 32 tactics that will fill your pipeline with new leads.

7 Actionable Testing Ideas to Optimize Your Social Media Campaigns

Conversion rate optimization isn’t only for polishing your sales funnel – here are seven A/B testing tactics you can use to optimize your social media campaigns for more reach and engagement.

8 Simple But Powerful Landing Page Copywriting Tips

You don’t have to be Hemingway to write powerful landing page copy, but you have to understand what inspires people to take action. Don’t publish your page until you’ve followed this simple copywriting advice.

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

Public humiliation is a small price to pay for free landing page advice from conversion experts Rand Fishkin, Oli Gardner and Peep Laja. Here’s some distilled wisdom from our latest episode of Page Fights.

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

A/B testing without a hypothesis is like cutting down a tree with a blunt ax. Before you run your next test, sharpen your blade with this technique.

The Psychology of Anticipation and What it Means for Your Conversion Rates

Understanding the psychology of conversion will make you a smarter marketer. Here are three facts about anticipation you need to know to improve your conversion rates, courtesy of Neil Patel.

7 Marketing Conferences That Are Worth Blowing the Rest of Your 2014 Budget On

Marketing conferences can be expensive, but they’re totally worth it if they inspire you to take your campaigns to the next level. Here are 7 awesome events that will make you a smarter and more successful marketer.

The Native Advertising Mistake (Almost) Every Marketer is Making

Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.

Why Conversation is the Key to Increasing Facebook Conversions [Study]

With Facebook organic reach plummeting, is your conversion rate destined to follow? A recent study reveals the secret to boosting both conversions and revenue despite the shifting social landscape.

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