Page 2 - Marketing & Conversion Blog

4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates

Even if your email list is huge, poor open and click-through rates prevent you from spreading the word about your marketing campaigns. Here are four tips to help you write more engaging, super-clickable emails.

How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages

Are you creating delightful experiences for prospects regardless of which device they’re using? We asked CRO experts how they adapt to their mobile users – here are the mobile-responsive landing page optimization tips they shared.

6 Things I Do to My Landing Pages When My Conversion Rates Suck

If your landing pages aren’t converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck.

How to Validate Ideas for Your Next Marketing Campaign Using Landing Pages

Worried that your next marketing campaign will be a colossal flop? It doesn’t have to be a shot in the dark. Your customers and leads can help you generate and validate campaign ideas – all you have to do is ask.

How Exit Overlays Can Make Your Landing Page Offer More Persuasive

When a high percentage of visitors abandon your landing page, you need a trusty sidekick to swoop in and make your offer more persuasive. Learn how to use exit overlays to sweeten the pot and capture conversions that were otherwise lost.

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Does your landing page raise more questions than it answers? Here are three common copywriting mistakes that may be confusing prospects without you even realizing it.

How to Use Psychology to Build Social Media Campaigns That Resonate

Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.

3 Simple AdWords Bidding Tweaks to Outsmart Your Competition

Marketers who run successful PPC campaigns know how to take advantage of the tools at their disposal – no matter how basic. Here are three simple bidding tweaks to boost your PPC campaign ROI.

3 Conversion Psychology Principles to Test on Your Landing Page

If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.

5 Post-Conversion Strategies to Increase Customer Lifetime Value

Conversions aren’t a one-time affair – smart marketers lay the foundation for ongoing relationships with their customers. Here are five powerful post-conversion strategies for boosting customer lifetime value.

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