Page 2 - Marketing & Conversion Blog

Can This Crazy Design Hack Help Make Your Landing Page Convert?

How do you make sure your audience likes your landing page design? Find out what they “Like” on Facebook! That’s just the first step in this crazy/brilliant landing page design hack.

8 Ways to Convert Free Trial Users Into Customers Through Email Marketing

Our job as marketers isn’t over when the customer walks through the door. We need to help nudge them further along the sales funnel. Here’s how companies like Crazy Egg, FreshBooks and Get Response are doing that with email marketing.

9 Landing Page Design Techniques That Will Make You a Conversion Hero

Copy is important but a beautiful, conversion-centered landing page design can make all the difference between success and failure. Here are 9 design techniques to apply to your campaign.

Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?

Your landing page has zero conversions. What do you do? Change what it means to convert! Here’s how to choose an AdWords conversion event that makes sense for your campaign.

How To Use Your ‘About Us’ Page To Acquire Customers

An ‘About Us’ page isn’t just about branding. It’s an opportunity to launch customers deeper into your marketing funnel. Here are some tips for making your About page copy more conversion friendly.

How To Set Measurable Goals for Your Social Media Marketing

We know that social is critical to inbound marketing, but “engagement” is hard to quantify. Here are some tips and tools for setting and tracking your social media KPIs.

So You Think You’re a Landing Page Designer? [5 Templates Critiqued]

Anyone could be a landing page designer, but the very best know how to design for conversion. Here are 5 awesome landing page templates and how we would make them better.

The Baker’s Guide to PPC Marketing

Who said PPC marketing was a piece of cake? It’s actually the whole thing! Here are the 6 ingredients of a tasty PPC campaign, from keywords to landing pages.

3 Popular Conversion Tactics That Can Backfire If You’re Not Careful

Sometimes best practices can be your worst enemy. These popular conversion tactics might just backfire if you don’t execute them properly.

10 Words That Only a Marketer Could Have Made Up

From catvertising to advertainment, marketers have made up a lot of silly words to describe what we do. We’ve rounded up some of our favorite marketing portmanteaus in this listicle (see what we did there?).

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