Adding a video to your landing page can produce big results. Like a 64% increase in conversions big. Just ask Neil Patel at Crazy Egg. Learn 3 ways to produce a video for your landing page on different levels of budget and quality.
Landing page pre-abandonment could be costing you 10-15% of your performance marketing budget. Find out if it’s affecting your paid ad campaigns and most importantly, how to fix it.
If you’re looking to build a lead capture landing page, it’s not just a matter of slapping a form on a page and driving traffic to it. Well, you could, but it wouldn’t perform well. However, if you follow the 15 steps outlined here you’ll have a really high performance landing page for gathering leads that has a much higher chance of success. Read on and learn how to build the ultimate lead capture landing page.
You think your CRO skills are top-notch, right? Optimization is really fun when you’re winning, but super hard when it’s not going your way. So how good are you? Use our interactive checklist to find out your Pro Conversion Rate Optimizer score…
You send emails that’ll never generate a return on investment. Read why every smart marketer should ask their readers to unsubscribe from email lists.
Squeeze pages are kind of a big deal for lead gen, designed to do one thing only, capture a name and email address, so you can begin marketing to your new leads with things like autoresponders. Learn a simple 5-step process to create awesome digital content for lead gen on a squeeze page.
A simple little button? Hah. Your Call-To-Action is very powerful and can have a huge impact on your conversion rate. We’ve gathered the top 10 CTA posts by the best in the business.
“My name is Earl. My conversion rate sucks, and I can’t stop sending traffic to my homepage.” Well done, you just passed the unofficial first test of landing page rehab. Now study the infographic to see where each step in the program should be applied to the conversion funnel.
Ever wondered what to test on your landing pages? Learn from 26 great landing pages – each critiqued for conversion including A/B testing hypotheses and testing advice.
15 of the most embarrassing marketing fails that will make you laugh, cry and cringe.