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How to Reduce Friction in Your Landing Page Copy Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a simple but powerful psychological framework for reducing friction on your landing page.

Page Fights: Crowning the Ultimate Landing Page Champion

Unbounce teamed up with ConversionXL to crown the ultimate landing page champion in a series of live landing page critiques. Here’s a roundup of conversion optimization insights from merciless judges Oli Gardner and Peep Laja.

6 Ways the Pros Use Google+ to Drive Conversions

When it comes to social media, building relationships is important – but what you really need are conversions. Here’s how to use Google+ like a smart marketer.

8 Free-Trial Landing Page Examples (With Testing Ideas)

Free trials can help boost your bottom line – if your landing page is up to snuff. Here are 10 free trial landing page examples with critiques.

10 Conversion Killers and the Hacks to Fix Them

Are you killing your landing page conversion rates without even knowing it? Here are 10 hacks to turn your sneakiest conversion killers into conversion winners.

The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates

What if your seemingly impressive conversion rate was leading you down the wrong path? Conquer this common A/B testing mistake and start earning conversions that actually drive ROI.

Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things

Using video on your landing page is a great idea. Unless you’re doing it wrong, like most marketers. Here’s how to create a measurable video marketing campaign that actually drives ROI.

How to Gamify Lead Generation to Delight Customers and Drive Conversions

Building your email marketing list doesn’t have to be painful. Here’s how to make lead generation fun – for you and your prospects.

17 Words to Stop Using on Your Landing Pages

Sleazy sales talk turns off prospects and dampens conversion rates. Here are 17 common phrases you should avoid using on your landing pages if you want to be taken seriously.

Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?

Content marketing. Growth hacking. Native advertising. These are some of the hottest buzzwords in marketing today. So where does PPC fit in? Here’s what 9 conversion experts have to say.

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