Sometimes we discover marketing lessons in surprising places. Find out how a trip to the Apple Store taught us about driving conversions by highlighting a product’s benefits, not its features.
YouTube is a guilty pleasure for many of us but it’s also an incredibly powerful marketing channel. We break down the different types of video ads and provide some tips and tricks for YouTube advertising noobs.
The holiday marketing season has officially arrived. We look at 7 Black Friday and Cyber Monday marketing campaigns and see who is playing naughty or nice with landing pages.
With the new year around the corner, make it a resolution to get off auto-pilot and actually plan your content strategically. Here’s a 5-step guide for content marketers to step up their game in 2014.
Get a dose of inspiration from 20 of the best marketing quotes we’ve collected over the course of 2013. This collection includes insightful thoughts from a wide range of thought leaders, such as Seth Godin, Michael Aagaard and even Walt Disney.
Content marketing is so hot right now – but not many marketers know how to create content strategically. In a follow-up to last week’s webinar, Ashley Tate explains how to create content that converts.
Email isn’t dead, it’s just that most of the messages customers receive are irrelevant. Here are 3 data-driven ways to increase email CTRs by making email personal again.
Sometimes small changes can make a big difference. Here’s how to increase conversion rates by as much as 65% by making a few simple tweaks.
Ever wonder how we do our content marketing at Unbounce? Here are 3 proven marketing strategies we use for every campaign to consistently gain over 29% in conversion lifts.
Think you’re good at writing landing page headlines? How about writing great landing page headlines? Start using 3 simple elements (focus, relevance and benefits) and you’ll be writing your way to higher conversion rates.