Page 4 - Marketing & Conversion Blog

Size Matters: The Long and Short of Conversion Marketing

Ever wonder “Does size matter?” when it comes to your landing pages, emails, blog posts and other parts of your conversion marketing mix? Here’s everything you need to know about the “long vs. short” debate.

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

Small changes to your PPC landing pages could dramatically improve your ROI. Here are 7 simple tactics you should be testing.

9 Conversion Experts on Why PPC Landing Pages Are the Key to Smarter Marketing

Pay-per-click marketing isn’t just about clicks – it’s the ultimate way to test your landing pages, design, copy and even new ideas. Here’s what the conversion experts have to say about PPC’s place in the marketing mix.

How to Find the Actionable Insight in Every A/B Testing Case Study You ​Read

Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.

8 Lead Gen Landing Pages That Can’t Close The Deal

Lead gen landing pages are useless if they’re not converting quality leads. Here are 8 landing page examples that make life a lot harder for their sales team – and tips on how to fix them.

How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.

How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study]

Giveaways are everywhere these days, but most marketers have no clue how to run them. Here’s how to make sure your next giveaway campaign drives conversions AND revenue.

5 Lessons From Mad Men’s Peggy Olson and Other Badass TV Marketers

To celebrate the premiere of Mad Men’s final season on Sunday, we’ve put our TV watching skills to good use and rounded up some (actually) relevant insights from our favorite fictional marketers.

Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

The psychology of choice is more complicated than you might think. These case studies show that when it comes to conversion rate optimization, less is (usually) more.

3 Offline Marketing Lessons That Will Boost Your Online Conversions

Sometimes marketing inspiration comes from unlikely places. Turns out a visit to the pharmacy, a jog around town and your very own pets can teach you a lot about conversion rate optimization.

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