Page 6 - Marketing & Conversion Blog

How to Make Your Landing Page More Persuasive Using Buying Modalities

Are you marketing to Iron Man or Jack Sparrow? What questions would Sherlock Holmes have if he landed on your page? Here’s a simple framework for tailoring your campaign to any personality type.

How to Run Social Media Campaigns That Actually Convert

Whether you’re promoting a product, ebook, event or contest, your social media campaigns need to make the “next step” crystal clear. Here’s how successful marketers use their social channels to convert visitors.

Double Your Win Rate with Hiten Shah’s Data-Based A/B Testing Process

A structured A/B testing process helps you generate bigger wins with less effort. In our recent Unwebinar, Hiten Shah shared his four-step process, so you can formulate smarter hypotheses and develop an intuition for future tests.

4 Fresh Tips for Building Better User Experiences on Your Landing Pages

If the marketing experiences you create are less than delightful, your conversions will suffer. Here are four simple ways to deliver exceptional user experiences on your landing pages.

2 Questions That Will Help You Gather Endless A/B Testing Ideas

Before you run an A/B test you have to understand who you’re marketing to. Here’s how learning more about your prospects’ habits and aspirations can help you come up with testing ideas that actually increase conversions.

5 Tried-and-True Tactics for Collecting Leads on LinkedIn

LinkedIn is more than just a social network. With an audience of over 300 million business professionals, it’s a hotbed for lead generation. Here’s how successful marketers use LinkedIn to collect leads (and how you can too).

4 Steps to Writing Emails with Drastically Higher Open and Click-Through Rates

Even if your email list is huge, poor open and click-through rates prevent you from spreading the word about your marketing campaigns. Here are four tips to help you write more engaging, super-clickable emails.

How “Best Practices” Change When You’re Dealing with Mobile-Responsive Landing Pages

Are you creating delightful experiences for prospects regardless of which device they’re using? We asked CRO experts how they adapt to their mobile users – here are the mobile-responsive landing page optimization tips they shared.

6 Things I Do to My Landing Pages When My Conversion Rates Suck

If your landing pages aren’t converting, how do you know where to start making improvements? Here are six things Oli Gardner does when his conversion rates suck.

How to Validate Ideas for Your Next Marketing Campaign Using Landing Pages

Worried that your next marketing campaign will be a colossal flop? It doesn’t have to be a shot in the dark. Your customers and leads can help you generate and validate campaign ideas – all you have to do is ask.

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