Page 6 - Marketing & Conversion Blog

22 Brutally Honest Landing Page Critiques

When it comes to landing page optimization, (brutal) honesty is the best policy. Oli Gardner dishes some tough love in 22 new landing page critiques. Would your page pass the BS detector?

17 Battle-Tested Resources for Marketers Who Stink at Design

Even if you have an eye for design, you may still suck at making visuals for your marketing campaigns. Here are 17 resources that can help – no Photoshop skills required.

How to Make More Money in AdWords by Spending Less

Dishing out less cash could help you turn a profit with your PPC campaigns. Sound too good to be true? Welcome to the world of bid optimization.

9 Content Marketing Growth Hacks to Drive Traffic and Conversions

Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.

Why Your Unique Value Proposition is Killing Your Landing Page Conversions and How to Fix It

What do you have to offer that no one else does? No, really. No one else. That’s your unique value proposition and it needs to be front and center on your landing page.

How to Reduce Friction in Your Landing Page Copy Using the Fogg Model

Your landing page copy should inspire people to take action – not make them jump through hoops. Here’s a simple but powerful psychological framework for reducing friction on your landing page.

Page Fights: Crowning the Ultimate Landing Page Champion

Unbounce teamed up with ConversionXL to crown the ultimate landing page champion in a series of live landing page critiques. Here’s a roundup of conversion optimization insights from merciless judges Oli Gardner and Peep Laja.

6 Ways the Pros Use Google+ to Drive Conversions

When it comes to social media, building relationships is important – but what you really need are conversions. Here’s how to use Google+ like a smart marketer.

8 Free-Trial Landing Page Examples (With Testing Ideas)

Free trials can help boost your bottom line – if your landing page is up to snuff. Here are 10 free trial landing page examples with critiques.

10 Conversion Killers and the Hacks to Fix Them

Are you killing your landing page conversion rates without even knowing it? Here are 10 hacks to turn your sneakiest conversion killers into conversion winners.

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