Customer reviews can have a huge impact on conversions, but not all reviews are created equal. We delve into the data to tell you everything you need to know about the power of social proof.
There’s been lots of talk lately about marketers learning to code, but we prefer tools that allow marketers to focus on what they’re good at: increasing conversions. Here are some favorites.
Landing pages are built for one thing and one thing only: Converting customers. This case study demonstrates how a few simple changes can have a dramatic impact on conversion rates.
The new year has arrived! To help you hit the ground running, we’ve put together this list of inspiring marketing talks by the likes of John Cleese, Elizabeth Gilbert and some lesser-known gems.
Are you a Growth Hacker? Or simply a Smart Marketer? We close out the year with some inspirational words for marketers of all stripes.
Content without a goal is art, not marketing. We break down the four metrics you should use to validate your content marketing – shares, comments, leads and sales.
If last year was all about ebooks and infographics, here at Unbounce it was the year of the webinar. Check out our list of the top 5 marketing webinars of 2013.
Think webinars are a waste of time? Think again. We reveal the secret recipe to making webinars your best performing conversion-centered marketing channel.
From ebooks and infographics, to ecourses and epic blog posts, this is the year content marketing went BIG. Here are some of the best online marketing resources of 2013.
Sometimes we discover marketing lessons in surprising places. Find out how a trip to the Apple Store taught us about driving conversions by highlighting a product’s benefits, not its features.