Page 8 - Marketing & Conversion Blog

How to Find the Actionable Insight in Every A/B Testing Case Study You ​Read

Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.

8 Lead Gen Landing Pages That Can’t Close The Deal

Lead gen landing pages are useless if they’re not converting quality leads. Here are 8 landing page examples that make life a lot harder for their sales team – and tips on how to fix them.

How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.

How To Drive Over $15k Worth of Conversions Through One Giveaway [Case Study]

Giveaways are everywhere these days, but most marketers have no clue how to run them. Here’s how to make sure your next giveaway campaign drives conversions AND revenue.

5 Lessons From Mad Men’s Peggy Olson and Other Badass TV Marketers

To celebrate the premiere of Mad Men’s final season on Sunday, we’ve put our TV watching skills to good use and rounded up some (actually) relevant insights from our favorite fictional marketers.

Is Too Much Choice Killing Your Conversion Rates? [Case Studies]

The psychology of choice is more complicated than you might think. These case studies show that when it comes to conversion rate optimization, less is (usually) more.

3 Offline Marketing Lessons That Will Boost Your Online Conversions

Sometimes marketing inspiration comes from unlikely places. Turns out a visit to the pharmacy, a jog around town and your very own pets can teach you a lot about conversion rate optimization.

12 Beautiful Landing Page Templates Designed Just For You

We offered designers $10,000+ to create beautiful, conversion centered landing page templates in a variety of verticals. Here’s what they came up with.

7 Thank You Pages That Take Post-Conversion to the Next Level

You’ve made the conversion. Congratulations. But don’t stop there. Now that your customers are in the mood, why not use your thank you page to offer them a little something else?

3 Landing Page Optimization Mistakes You Don’t Have to Make (Because I Already Made Them)

We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.

More blog posts:
x
Get actionable optimization tips delivered straight to your inbox.

You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers