Page 10 - Marketing & Conversion Blog

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Forget About The Conversions: Give Value to Get Value

By , August 2nd, 2011 - 15 comments

Twitter is an extremely valuable marketing tool for many businesses. It’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned after true value is given.

Unbounce Conversion-Fest: Now with Triple the iPads! Yup…

By , August 1st, 2011 - 4 comments

The prizes for the 2011 Unbounce Conversion-Fest blogging contest just got tripled! Three iPad2′s are now up for grabs…

Conversion Fest
Contest Entry

5 Ways to Screw Up Your A/B Test

By , July 31st, 2011 - 12 comments

However much they espouse the power and value of A/B testing, so many business owners still get all twisted up in opinions. And it’s understandable. When a website is your baby, it’s difficult not to. I’ve seen fundamentally excellent A/B tests go awry in a handful of ways, and I’m going to outline some of them for you.

Conversion Fest
Contest Entry

Swinging for the Fences: Turning Singles Into Home Runs With Retention Marketing

By , July 29th, 2011 - 19 comments

Even if you are not a fan of professional baseball, you can’t help but stop and watch the highlight of a long home run. This post you’ll learn 5 steps you must master to become a marketing home-run hitter and Retention Marketing all-star.

Conversion Fest
Contest Entry

The Cat in The Hat Teaches SEO

By , July 27th, 2011 - 71 comments

Ladies and Gentlemen I’d like to reintroduce you to your SEO teacher for the day. The one and only Cat in the Hat shares an entertaining SEO & CRO process definition using visual and lyrical references in the sty;e of Dr. Seuss.

Conversion Fest
Contest Entry

[HOW TO] Have a Gorgeous Website Design AND Great Conversion Rates at the Same Time

By , July 27th, 2011 - 41 comments

A website that gets bad conversion rates is usually the web designer’s fault. At least, that’s what many marketing experts will have you believe. Well I’m here to tell you how to get that spiffy website design you’ve always been wanting AND get great conversion rates at the same time!

Conversion Fest
Contest Entry

10 Ways to Use QR Codes for Better Conversion Rates

By , July 26th, 2011 - 146 comments

From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.

10 Social Media Research Strategies to Inject Your Next Blog Post With ‘Roids

By , July 20th, 2011 - 13 comments

Content enhancers are supplementary informational artifacts – like spices added to a meal – that can boost the flavor of your writing, making it more enjoyable. Find out how to discover content enhancers that increase the motivation for readers to discuss, comment on, bookmark and share your content, increasing it’s reach and impact.

Use Live Chat for Customer Engagement & Higher Conversions [Meet Olark]

By , July 19th, 2011 - 3 comments

Olark Live chat lets you to engage customers at the point of conversion (or confusion). To explain a little about how and why you should add a live chat widget to your Unbounce page, we had a chat with our new friends over at Olark. Add it to your Unbounce landing page for higher conversions.

Fan of the Unbounce Blog? Vote for Us for Canada’s Best Startup

By , July 14th, 2011 - 3 comments

We’re trying to win the voting race for Canada’s best startup and right now the votes are neck-and-neck, so I thought I’d ask our community of blog readers if they’d be willing to come and vote for Unbounce and give us a chance to present at the 2011 Grow Conference. Update – we won!!! Thanks to all who voted…

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