Twitter is an extremely valuable marketing tool for many businesses. It’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned after true value is given.
The prizes for the 2011 Unbounce Conversion-Fest blogging contest just got tripled! Three iPad2′s are now up for grabs…
However much they espouse the power and value of A/B testing, so many business owners still get all twisted up in opinions. And it’s understandable. When a website is your baby, it’s difficult not to. I’ve seen fundamentally excellent A/B tests go awry in a handful of ways, and I’m going to outline some of them for you.
Even if you are not a fan of professional baseball, you can’t help but stop and watch the highlight of a long home run. This post you’ll learn 5 steps you must master to become a marketing home-run hitter and Retention Marketing all-star.
Ladies and Gentlemen I’d like to reintroduce you to your SEO teacher for the day. The one and only Cat in the Hat shares an entertaining SEO & CRO process definition using visual and lyrical references in the sty;e of Dr. Seuss.
A website that gets bad conversion rates is usually the web designer’s fault. At least, that’s what many marketing experts will have you believe. Well I’m here to tell you how to get that spiffy website design you’ve always been wanting AND get great conversion rates at the same time!
From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.
Content enhancers are supplementary informational artifacts – like spices added to a meal – that can boost the flavor of your writing, making it more enjoyable. Find out how to discover content enhancers that increase the motivation for readers to discuss, comment on, bookmark and share your content, increasing it’s reach and impact.
Olark Live chat lets you to engage customers at the point of conversion (or confusion). To explain a little about how and why you should add a live chat widget to your Unbounce page, we had a chat with our new friends over at Olark. Add it to your Unbounce landing page for higher conversions.
We’re trying to win the voting race for Canada’s best startup and right now the votes are neck-and-neck, so I thought I’d ask our community of blog readers if they’d be willing to come and vote for Unbounce and give us a chance to present at the 2011 Grow Conference. Update – we won!!! Thanks to all who voted…