Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.
Landing page videos are fun, useful and can do wonders for conversion. We collect and critique some of our favorites.
For AdWords marketers, smarter keyword targeting means higher CTRs, higher CPC and, yes, a better Quality Score. Here’s how to achieve all three goals using the under-appreciated Search Terms Report.
We all make mistakes. But when it comes to conversions, you’re leaving money on the table. Here are 10 common landing page mistakes and how to fix them.
Customer reviews can have a huge impact on conversions, but not all reviews are created equal. We delve into the data to tell you everything you need to know about the power of social proof.
There’s been lots of talk lately about marketers learning to code, but we prefer tools that allow marketers to focus on what they’re good at: increasing conversions. Here are some favorites.
Landing pages are built for one thing and one thing only: Converting customers. This case study demonstrates how a few simple changes can have a dramatic impact on conversion rates.
The new year has arrived! To help you hit the ground running, we’ve put together this list of inspiring marketing talks by the likes of John Cleese, Elizabeth Gilbert and some lesser-known gems.
Are you a Growth Hacker? Or simply a Smart Marketer? We close out the year with some inspirational words for marketers of all stripes.
Content without a goal is art, not marketing. We break down the four metrics you should use to validate your content marketing – shares, comments, leads and sales.