Page 9 - Marketing & Conversion Blog

Why People Don’t Trust Your Landing Page Testimonials

Turns out that social proof isn’t foolproof. Here are 4 ways to get customers to trust your landing page testimonials.

11 Documentaries That Will Make You a Smarter Marketer

Sometimes as marketers we get so caught up in tactics that we lose sight of the bigger picture. Here are 11 mind-expanding documentaries that all marketers should watch.

10 Content Marketing Growth Hacks [with Infographic]

Content marketing and growth hacking ultimately have the same goal: Increasing revenue. Here are 10 content hacks you can try right now.

How to A/B Test Circles Around Your Competitors in AdWords

There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.

Event Marketing Can be the WORST Conversion Strategy Unless You Follow These 4 Simple Rules

Even in the world of digital marketing, face-to-face events are more popular and powerful than ever. Here’s how to turn your event marketing into a conversion strategy.

Why You Should Focus On Clicks Before Conversions

Content marketing is a long game and the first step in driving conversions through content is getting clicks to your blog, newsletter or other platform. Here are some data-based tips for how to do that.

Creating Landing Page Videos That Convert [Webinar Recording + Bonus Video]

In this month’s Unwebinar, Wistia’s Kristen Craft and Dave Cole explained how to increase your landing page conversions with video. Here’s the full recording, plus their follow-up video answering your questions.

How Marketing Automation Boosted Lead Response Time by 94% and Quadrupled Sales [Case Study]

There’s lots of hype about marketing automation, but what can it do for your conversions? Here’s how one company used marketing automation software to help narrow the gap between generating leads and generating revenue.

How to Formulate A Smart A/B Test Hypothesis (and Why They’re Crucial)

Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.

5 Landing Page Videos That Will Make You Jealous

Landing page videos are fun, useful and can do wonders for conversion. We collect and critique some of our favorites.

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