Before you can convince people to convert, you have to get them to click. Here’s how to jack up your AdWords click-through rate through smart copywriting and A/B testing.
Giveaways are everywhere these days, but most marketers have no clue how to run them. Here’s how to make sure your next giveaway campaign drives conversions AND revenue.
To celebrate the premiere of Mad Men’s final season on Sunday, we’ve put our TV watching skills to good use and rounded up some (actually) relevant insights from our favorite fictional marketers.
The psychology of choice is more complicated than you might think. These case studies show that when it comes to conversion rate optimization, less is (usually) more.
Sometimes marketing inspiration comes from unlikely places. Turns out a visit to the pharmacy, a jog around town and your very own pets can teach you a lot about conversion rate optimization.
We offered designers $10,000+ to create beautiful, conversion centered landing page templates in a variety of verticals. Here’s what they came up with.
You’ve made the conversion. Congratulations. But don’t stop there. Now that your customers are in the mood, why not use your thank you page to offer them a little something else?
We all make mistakes. But they don’t usually result in a 30% drop in conversions. Check out these stories of basic landing page optimization mistakes so they don’t happen to you.
How do you make sure your audience likes your landing page design? Find out what they “Like” on Facebook! That’s just the first step in this crazy/brilliant landing page design hack.
Our job as marketers isn’t over when the customer walks through the door. We need to help nudge them further along the sales funnel. Here’s how companies like Crazy Egg, FreshBooks and Get Response are doing that with email marketing.