Build, Publish & A/B Test Landing Pages Without IT
Conversion rate optimization (CRO) is a discipline that focuses on the testing of landing pages, aiming to find the optimal design and messaging mixture that produces higher conversion rates.
The CRO process uses research (user feedback and data analysis) to produce an "experiment hypothesis" - which is used in A/B testing to increase your conversion rate. A new wave of marketing products like Unbounce (and a growing number of optimization specialists) is helping more marketers include CRO in their workflow.
So what tiny tweaks can you make to your established landing page to squeeze that extra 2% out of your conversion rate? Try your headline, some emotive color changes and a change in layout.
Don’t sit back and lean on your last great achievement, lazy pants. Keep on testing because you can always improve on your landing page, especially the all important headline.
I read a blog post that accused landing pages with high conversion rates of possessing magical powers–capable of sending subconscious, hypnotic messages compelling visitors to take a desired action. Get the truth.
Even marketing rockstars sing the praises of Google Analytics, a free program that makes it possible to track various features of website performance. Read on for tips on how to use Google Analytics for analyzing landing page performance.
Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.
In this post we’ll dissect, congratulate and insult a bunch of CTA’s – because let’s face it most of them *really* do suck… But with a little MacGyver Duct tape everything will be alright…
It only takes a few seconds for your site to make an impression. If it hasn’t loaded in that time, then they’re gone, baby, gone. Since you already know that a fast website increases conversions, then it’s obvious that a slow site does just the opposite.
It’s easy to be biased of your own website or marketing campaigns. It’s like supporting your tone deaf kid on American Idol. You love them so much, that you hear harmonies that no one else hears. User feedback tools to the rescue.
You’ve just invested a gazillion dollars in getting your site ready for the holidays, but 1 out of 5 of your customers will abandon their shopping cart if your pages are too slow. Read on to learn how to fix it…
Holiday season is fast approaching and to give your marketing a kick in the pants, we’ve come up with 5 simple ways you can boost your ecommerce conversions in the run up to the busiest time of the year.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
