Conversion rate optimization (CRO) is a discipline that focuses on the testing of landing pages, aiming to find the optimal design and messaging mixture that produces higher conversion rates.
The CRO process uses research (user feedback and data analysis) to produce an "experiment hypothesis" - which is used in A/B testing to increase your conversion rate. A new wave of marketing products like Unbounce (and a growing number of optimization specialists) is helping more marketers include CRO in their workflow.
Sometimes we discover marketing lessons in surprising places. Find out how a trip to the Apple Store taught us about driving conversions by highlighting a product’s benefits, not its features.
Sometimes small changes can make a big difference. Here’s how to increase conversion rates by as much as 65% by making a few simple tweaks.
What would your ideal conversion marketing fantasy team look like? Which marketers would you draft to help you dominate your next landing page campaign?
When you say it, it’s marketing. When your customer says it, it’s social proof. How can you use social proof to improve your landing page conversion rate?
Kick stock photography out the door and focus on maximizing the impact of your visuals . Here are 3 important insights about visual imagery that you can apply (and of course, test) to get the most out of the images in your marketing efforts.
A massive, fresh, and noteworthy collection of conversion rate optimization tips from 2013. This list has everything you need to optimize your pages.
What are the major concerns and solutions to battling shopping cart abandonment? Check out this immensely long, data-filled infographic with extra commentary & conversion insights.
Hey you! Ya, you. Take a break from your A/B test for a minute and check out some of these awesome landing page, conversion rate optimization & A/B testing stats. And then share your favorites with your followers.
Some people like to play it safe. And others like to make money. Here are 3 conversion tactics that feel very unsafe, but are surprisingly effective at engaging your prospects and customers and increasing your revenue.
The online marketplace just can’t be compared to physical retail. Apply this buyers framework to your conversion rate optimization strategy and double your conversion rates 2 out of 3 times.