A/B Testing Blog Posts

A/B or split testing is the process of running an experiment between 2 (or more) pages to see which one performs the best. In marketing terms, the winner is thus determined by the page that has the highest conversion rate.



10 Awesome Testing Ideas From the Conversion Pros at Call to Action Conference

The first annual Call to Action conference took place last week and it was packed with awesome, actionable tips from some of the smartest conversion experts in the world. Here are 10 original A/B testing ideas to help you validate your assumptions and increase conversions.

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

A/B testing without a hypothesis is like cutting down a tree with a blunt ax. Before you run your next test, sharpen your blade with this technique.

The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates

What if your seemingly impressive conversion rate was leading you down the wrong path? Conquer this common A/B testing mistake and start earning conversions that actually drive ROI.

How to Find the Actionable Insight in Every A/B Testing Case Study You ​Read

Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.

How to A/B Test Circles Around Your Competitors in AdWords

There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.

How to Formulate A Smart A/B Test Hypothesis (and Why They’re Crucial)

Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.

How A Single A/B Test Increased Conversions by 336% [Case Study]

Learn the methodology behind the a/b test that increased conversions by 336% and apply these testing principles to your own landing pages.

5 Ways You’re Screwing Up Your A/B Testing (& what to do about it)

How can your A/B testing actually boost your bottom line? Watch and learn as we take a look at 5 a/b testing conversion killers and teach you how to avoid costly mistakes!

What Every A/B Testing Conversation With Your Boss is Missing

Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?

[Case Studies] How Failed A/B Tests Can Increase Conversion Rates

What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.

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