A/B or split testing is the process of running an experiment between 2 (or more) pages to see which one performs the best. In marketing terms, the winner is thus determined by the page that has the highest conversion rate.
Ever wondered when it’s safe to declare an A/B test champion? Or what you should do if you can’t get enough traffic for your test? CRO expert Michael Aagaard tackles these and other common A/B testing questions.
Are you guilty of being an A/B testing procrastinator? This post will help you implement a solid A/B testing calendar so you get out of your procrastination funk and start seeing consistent conversion uplifts week after week and month after month.
A structured A/B testing process helps you generate bigger wins with less effort. In our recent Unwebinar, Hiten Shah shared his four-step process, so you can formulate smarter hypotheses and develop an intuition for future tests.
Before you run an A/B test you have to understand who you’re marketing to. Here’s how learning more about your prospects’ habits and aspirations can help you come up with testing ideas that actually increase conversions.
The first annual Call to Action conference took place last week and it was packed with awesome, actionable tips from some of the smartest conversion experts in the world. Here are 10 original A/B testing ideas to help you validate your assumptions and increase conversions.
A/B testing without a hypothesis is like cutting down a tree with a blunt ax. Before you run your next test, sharpen your blade with this technique.
What if your seemingly impressive conversion rate was leading you down the wrong path? Conquer this common A/B testing mistake and start earning conversions that actually drive ROI.
Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.
There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.
Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.