A/B or split testing is the process of running an experiment between 2 (or more) pages to see which one performs the best. In marketing terms, the winner is thus determined by the page that has the highest conversion rate.
There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.
Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.
Learn the methodology behind the a/b test that increased conversions by 336% and apply these testing principles to your own landing pages.
How can your A/B testing actually boost your bottom line? Watch and learn as we take a look at 5 a/b testing conversion killers and teach you how to avoid costly mistakes!
Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?
What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.
Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.
Get a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift in conversions by adjusting the copy on a signup form.
Make your A/B testing choices more informed using 4 smart techniques about finding out what to test, once you’ve identified which pages need work. Learn why in LPO it’s smart to ask the what, why, and how – in that order.
Testing your marketing comes down to more than comparing individual elements. You also need to segment your campaigns to provide the flexibility to test more effectively.