A/B Testing Blog Posts

A/B or split testing is the process of running an experiment between 2 (or more) pages to see which one performs the best. In marketing terms, the winner is thus determined by the page that has the highest conversion rate.



The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

A/B testing without a hypothesis is like cutting down a tree with a blunt ax. Before you run your next test, sharpen your blade with this technique.

The Deceptively Simple A/B Testing Mistake Quietly Killing Your Conversion Rates

What if your seemingly impressive conversion rate was leading you down the wrong path? Conquer this common A/B testing mistake and start earning conversions that actually drive ROI.

How to Find the Actionable Insight in Every A/B Testing Case Study You ​Read

Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.

How to A/B Test Circles Around Your Competitors in AdWords

There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.

How to Formulate A Smart A/B Test Hypothesis (and Why They’re Crucial)

Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.

How A Single A/B Test Increased Conversions by 336% [Case Study]

Learn the methodology behind the a/b test that increased conversions by 336% and apply these testing principles to your own landing pages.

5 Ways You’re Screwing Up Your A/B Testing (& what to do about it)

How can your A/B testing actually boost your bottom line? Watch and learn as we take a look at 5 a/b testing conversion killers and teach you how to avoid costly mistakes!

What Every A/B Testing Conversation With Your Boss is Missing

Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?

[Case Studies] How Failed A/B Tests Can Increase Conversion Rates

What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.

3 Long-Form Copywriting Tricks You Should Steal

Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.

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