Build, Publish & A/B Test Landing Pages Without IT
A/B or split testing is the process of running an experiment between 2 (or more) pages to see which one performs the best. In marketing terms, the winner is thus determined by the page that has the highest conversion rate.
The following awesome posts from 2011 will help you learn more about A/B testing, multivariate testing, and usability testing for copy, design, landing pages, PPC, and much more.
Website optimization teams are so much more effective when UX Consultants and AB/Multivariate Testing experts work closely together. This post helps bring the two camps together by analyzing their differences and similarities.
Over 150 years ago, Charles Darwin released his book “On the Origin of Species”. He forever changed an entire scientific field with his theory of evolution and had a massive impact on the 19 century world. If the theory of evolution is all about natural selection, we can see that split testing and conversion rate optimization are not very different from it.
However much they espouse the power and value of A/B testing, so many business owners still get all twisted up in opinions. And it’s understandable. When a website is your baby, it’s difficult not to. I’ve seen fundamentally excellent A/B tests go awry in a handful of ways, and I’m going to outline some of them for you.
A huge Hippo-sized thank you to the hundreds of people who submitted their questions to our fake panel of HiPPOs. Happy April Fools Day…
According to a group of notable industry experts, A/B testing is no better than the subjective opinion of a corporate “design by committee” session.
Paras Chopra from Visual Website Optimizer discusses comparative split testing and shares insight into what you should and shouldn’t be testing.
The HiPPO I’m referring to is the Highest Paid Person’s Opinion. Typically an uncreative senior management type that likes to ask if you can “make the logo bigger”
How you design your landing pages determines how easy they are to test – which can have a direct impact on the bottom line of your marketing campaigns. Follow these 3 simple design techniques to reduce your landing page testing costs.
Are you willing to expose your best prospects to an incoherent landing page experience? That’s what Multivariate can do. Scary stuff. Read why A/B testing is a safer (and in some ways) a better testing methodology.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
