A/B Testing Blog Posts

A/B or split testing is the process of running an experiment between 2 (or more) pages to see which one performs the best. In marketing terms, the winner is thus determined by the page that has the highest conversion rate.



How to Find the Actionable Insight in Every A/B Testing Case Study You ​Read

Ever read a kick-ass A/B testing case study and then watch your conversion rate fall flat when you put it into action? Here’s how to make sure that never happens again.

How to A/B Test Circles Around Your Competitors in AdWords

There’s no excuse for not A/B testing your PPC campaigns but in the meantime, you could learn a few things just by studying what your competitors are doing.

How to Formulate A Smart A/B Test Hypothesis (and Why They’re Crucial)

Smart marketers know that the key to conversion is to test, test, test. But you need to start with a solid A/B test hypothesis that identifies a problem and a potential solution.

How A Single A/B Test Increased Conversions by 336% [Case Study]

Learn the methodology behind the a/b test that increased conversions by 336% and apply these testing principles to your own landing pages.

5 Ways You’re Screwing Up Your A/B Testing (& what to do about it)

How can your A/B testing actually boost your bottom line? Watch and learn as we take a look at 5 a/b testing conversion killers and teach you how to avoid costly mistakes!

What Every A/B Testing Conversation With Your Boss is Missing

Alright boss, we need to have a talk. What if I told you we could implement these A/B testing tactics on our landing pages without risking new leads or acquisition?

[Case Studies] How Failed A/B Tests Can Increase Conversion Rates

What if your A/B test generates a negative result and decreases your conversions? Fear not, dear marketer. Negative A/B tests can teach you just as much as positive ones – and here are some case studies to prove it.

3 Long-Form Copywriting Tricks You Should Steal

Some of the highest-converting short copy landing pages on the web today are based on simple long-copy principles. Here are 3 copywriting tricks to test on short copy landing pages.

A Simple A/B Test that Generated a 31.54% Lift in Sign-ups [Case Study]

Get a deeper understanding of what goes into conducting a valuable A/B test providing you with both insights and lifts. In this case a 31.54% lift in conversions by adjusting the copy on a signup form.

Your Landing Page Needs You! 4 Techniques to Develop a Real Test Hypothesis

Make your A/B testing choices more informed using 4 smart techniques about finding out what to test, once you’ve identified which pages need work. Learn why in LPO it’s smart to ask the what, why, and how – in that order.

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