Content Marketing



Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]

Is the “best practice” of gating content the best tactic for driving conversions? The experts weigh in – and share surprising results from their gated content campaigns.

How to Optimize Your Older Blog Content for Long Tail Conversion

When leads have a specific pain point, they dig deep into your blog archives. Here’s how to optimize evergreen content so you don’t miss out on long tail conversion.

How to Build a Great Webinar from the Ground Up + 8 Examples That Don’t Suck

63% of marketers will devote resources to webinars in 2014. It’s time to jump on the bandwagon. Here’s how to create marketing webinars that drive leads, customers and revenue.

9 Content Marketing Growth Hacks to Drive Traffic and Conversions

Content marketing + growth hacking = content hacking. Here are 9 simple content hacks to take your blog traffic and conversions to the next level.

10 Content Marketing Growth Hacks [with Infographic]

Content marketing and growth hacking ultimately have the same goal: Increasing revenue. Here are 10 content hacks you can try right now.

Why You Should Focus On Clicks Before Conversions

Content marketing is a long game and the first step in driving conversions through content is getting clicks to your blog, newsletter or other platform. Here are some data-based tips for how to do that.

An Open Letter to Content Marketers: You’re Missing the Goal

Content without a goal is art, not marketing. We break down the four metrics you should use to validate your content marketing – shares, comments, leads and sales.

Webinar Marketing: 15 Steps to Revenue Generating Webinars

Think webinars are a waste of time? Think again. We reveal the secret recipe to making webinars your best performing conversion-centered marketing channel.

5 Ways to Create A Better Content Strategy in 2014

With the new year around the corner, make it a resolution to get off auto-pilot and actually plan your content strategically. Here’s a 5-step guide for content marketers to step up their game in 2014.

Content Marketing for Conversions: Q&A with Ashley Tate

Content marketing is so hot right now – but not many marketers know how to create content strategically. In a follow-up to last week’s webinar, Ashley Tate explains how to create content that converts.

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