Make your visitors pay attention to your landing page!!!
I’m going to take a different approach to this post and use photography to illustrate some principles of design.
Understanding these fundamental concepts will help you grab your visitors attention and direct them to your intended conversion goal.
The most important element of any landing page is the conversion goal. Similarly, the most important aspect of your landing page design is to focus the visitor’s attention on that conversion area.
Seriously. I wanted to use an illustration of 7 types of landing page, but 4 Smurfs in different colored shorts was all I could come up with at short notice.
Not all landing pages are the same; in design or intent. In today’s post I’ll walk you through the 7 different types of landing page.
Each type has it’s pros and cons and I’ll discuss some of the uses for each type and where they fall short. This should help you understand which kind is most appropriate for your own marketing campaigns.
This is day 3 in our 7 Days to a Better Landing Page series.
You can learn a lot by observing how marketing is implemented in the physical world.
Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip.
My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post.
Armed with my car, iPhone (using the camera and voice recorder) and a hunger to buy some new marketing books, I set out to explore marketing as it appears off-screen.
Here’s what I found on my travels…
The fastest guide to landing page design ever. Hold on to your cursor, this will be Sonic the Hedgehog fast! (Image source: Top Gear - BBC)
It’s 4 days until the busiest week of the corporate calendar and your company is in the throws of a last-minute marketing campaign to attract new customers. Tension is high and management is prickly and nervous.
Your boss catches you in the elevator and asks you to prepare a landing page concept for the campaign meeting. The campaign goal is to gain 500 new customers by offering a 20% iPhone discount coupon during the upcoming week.
And the meeting starts in 10 minutes…
Your first responsibility is to spend 30 seconds panicking, 20 seconds doubting your ability and 10 seconds taking it out on the nearest intern.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
