In the spirit of failed New Year’s resolutions, I’m writing this post 11 days after the fact. We all do a miserable job of living up to our personal commitments, so I figured a few new business goals might be in order to get your marketing campaigns off the proverbial couch and into the gym.
It's time to whip that 2009 marketing stomach into fighting shape!
A Totally Bogus Opt-in Checkbox That Says You Commit to the Following Resolutions
As an added incentive, I’ve decided to get you to sign a completely non-binding contract with yourself.
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Tags: Conversion Rate Optimization, Landing Page Optimization, landing pages, makeover
In the second of our landing page makeovers, I’m going to look at a landing page designed to sell a book called “Matrix Reimprinting: Using EFT”.
In our first makeover (aimed at providing some advice to small businesses), I used the Conversion Marketing Scorecard to analyze a landing page for a Phoenix language school.
The Current Landing Page
Here is the landing page for the Matrix Reimprinting Book.
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Tags: conversion rate, Landing Page Design, landing pages, makeover
Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation.
I’d like to thank LeTutor for agreeing to the public scrutiny of their landing page, which can be seen below.
The Current Landing Page
The live version of the page can be found here: www.PhoenixSpanish.com.
At first glance this is a decent landing page, well structured with a balanced design and directional cues pointing towards the necessary page flow and Call to Action.
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Tags: conversion rate, Landing Page Design, landing pages, makeover
We're sad to see you leave our landing page. Please click here to be redirected in an infinite loop to the same page.
It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page.
I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going to do a quick recap on that before expanding on the subject.
7 Ways to Turn Visitors Away
There are 2 primary types of offensive behavior that will make your customers hightail it from your landing page. There’s the honest type of mistake – where you’ve unwittingly incorporated some usability issues into your design. And there’s the cheap spammy behavior that people use in the hopes of making a quick buck.
I’ve seen talented marketers do both, usually through some misguided notion that the campaign is all that matters. Wrong.
Big Idea – It’s About More Than Just The Campaign
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Tags: Conversion Marketing, Landing Page Design, Landing Page Optimization
Learn the basics and implement them to see improved conversion rates on your landing pages.
If landing pages didn’t exist and you were designing one for the very first time, what ingredients would you need to make your new creation a success?
On day 1 of our 7 Days to a Better Landing Page series, we’re going to take look at the anatomy of a landing page, and we’ll define the building blocks of a successful online marketing campaign.
The purpose of this first post is to define the types of content that you should consider for your landing pages. As we progress through the week we’ll build on this foundation piece by piece.
So grab some paper and a pen and sketch out a page for your next campaign as we step through the 7 elements. You’ll be surprised at how quickly you can create a basic page outline using this technique.
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Tags: Landing Page Design
7 days with 7 grandiose statements in each. Awesome.
To paraphrase Mary Poppins, “a spoonful of landing page sugar helps the bounce rate go down”.
Over the next 7 days (starting Monday), we’ll be rockin’ an un-boring short course in Landing Page Theory and you’ll be making more money from your internet marketing campaigns – guaranteed. In fact, I’m so confident that this series will improve your conversion rate, that I’ll refund the entire $0 that you aren’t paying for this free course if you’re not entirely satisfied.
What You Talkin’ ’bout Willis?
Here at Unbounce University we get all steamy over the idea of higher conversion rates (true story), and for ‘one week only’ I’ll be donning the leather elbowed sweater to bring you 49 nuggets of wisdom/fact/supposition/superstition/falsehood in our action packed 7 Days to a Better Landing Page series.
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Which test tube has the magic elixir in it? A, B or C?
Whoa there, easy Tiger! Why would you say such a thing? Well, first of all let me qualify that statement.
Both forms of testing have their individual merits and can be used for different situations. A/B is quick and simple and can tell you which page works better for your target audience. Multivariate can test a multitude of options and variants to come up with the absolute peak performer out of hundreds of potential landing page element combination’s. (However, there are certain restrictions that mean that Multivariate (MVT) isn’t even statistically viable until you have masses of traffic).
Note: if you’re unsure of the differences between A/B Testing & Multivariate Testing you should read this post on the differences for clarity.
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Tags: A|B testing, Landing Page Design, Landing Page Optimization, landing pages, multivariate testing, split testing
And the truth shall set your landing pages free! (photo credit - The Truth Group)
Simply put, A|B split testing isn’t a silver bullet or a panacea for improved conversion rate on your landing pages.
What it is, is an opportunity. A mechanism by which you can begin to understand the behavior of your customers and start to build upon that knowledge over time by testing and tweaking your campaign’s effectiveness.
Testing is exciting. It allows you to see which copy, imagery and page layouts create the desired emotional response in your target demographic.
These micro brand hints can be fed back into how you speak to customers on the phone, they can allow informed design decisions to be enacted on your website, and they can put more money in your pocket.
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Tags: A|B testing, conversion rate, Landing Page Optimization, landing pages, split testing, unbounce
You might be asking what this has to do with landing pages. Conversion, practice, testing? Surely that's obvious. (Image wiki commons)
You have a landing page. Just sitting there, staring at you with a level of conversion reminiscent of the Pittsburgh Steelers’ kicker Jeff Reed in Sunday’s game against the Chicago Bears.
Your creative team, or self-indulgent entrepreneurial mind got you within what you assumed was winning range with a brilliant idea and a killer design. Then for some reason it just doesn’t work! What’s wrong with your landing page? Should you take it down and cancel the campaign? Should the Steelers dump Reed? No, of course not. Chill out for a second.
Just because one small part of your team or idea or page or plan isn’t functioning temporarily isn’t reason for dismissal.
So what to do?
Stand back and follow some basic first principles before bringing in the backup.
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Tags: Chicago Bears, conversion rate, Jeff Reed, Landing Page Optimization, landing pages, NFL, Pittsburgh Steelers
Avoid getting the FAIL stamp on your landing pages
In our free marketing eBook “101 Landing Page Optimization Tips“, I discussed building good habits by creating a best practices checklist for your landing pages. It can be a great way to ensure you don’t repeat your mistakes.
However, best practices are only as good as your understanding of them, and sometimes the way to become a better marketer or designer is simply to learn what not to do.
Our list of classic landing page blunders will help you avoid stepping in what can be considered the advertising equivalent of doggy doo.
Or – 7 ways you can step in landing page poop and come out smelling of conversions (that’s supposed to sound like a flower – nasturtiums perhaps).
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Tags: ebook, Landing Page Design, Landing Page Optimization, landing pages
