Build, Publish & A/B Test Landing Pages Without IT
Social media as an inbound traffic source is a big deal, but at the same time it's somewhat out of control. As it matures as a marketing channel, there are new techniques for improving social media conversions and new tools to help on the analytics side.
The posts below will explore how you can start measuring and improving social media conversion rates using landing pages.
Google+ has two excellent features that are worth paying attention to: Sparks and Ripples. Learn how to use them to expand your social network with this set of practical tips.
Critics say Google+ is merely a copycat attempting to dethrone Facebook as the king of social media. But it has a few tricks up its sleeve that set it apart from the pack. Here are a few ways to use Google+ to give your marketing a kick in the pants that Facebook didn’t see coming.
If you think Google+ is a fad or a failure like Buzz/Wave etc. then you’ve got your head in the sand. This time they got it right. Get your business on board immediately! Google’s position as the leader in search positions them as a marketing tool that you can’t ignore. Get started with Google+ TODAY.
I’ll show you how I created & optimized a socially viral landing page for an eBook using ThemeForest, PayWithATweet, KISSinsights and Unbounce, and how you can do it in just a few hours, without writing any code.
After six weeks of great content, social sharing, conversation, network building and some seriously fierce battling from the contestants, the 2011 Conversion-Fest Blogging Contest has come to a close. Check out the winners and get the inside scoop on how they promoted their posts via social media.
Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
Social media is all grown up and with greater maturity comes greater responsibility – the new kid on the block must now face up to the same level of accountability as more established marketing channels. And not just in terms of driving traffic, but also in adding value to the bottom line…
Twitter is an extremely valuable marketing tool for many businesses. It’s a fun and simple platform that allows marketers to build a unique social audience and to engage with the people they care about. But while many companies attempt to quickly monetize from their social audiences, true value can only be earned after true value is given.
Content enhancers are supplementary informational artifacts – like spices added to a meal – that can boost the flavor of your writing, making it more enjoyable. Find out how to discover content enhancers that increase the motivation for readers to discuss, comment on, bookmark and share your content, increasing it’s reach and impact.
By changing a single word from “support” to “success” – you can change the operational mindset of your company and how you interact with your customers. Rather than being a reactive mechanism that merely absorbs frustration, you can design a culture of proactive enablement predicated on creating ways for your customers to achieve success.
Download our free white papers and reports for some bedtime conversion optimization reading.
Read our opinionated guide to landing page conversion.
Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
