Social Media & Conversion

Social media as an inbound traffic source is a big deal, but at the same time it's somewhat out of control. As it matures as a marketing channel, there are new techniques for improving social media conversions and new tools to help on the analytics side.

The posts below will explore how you can start measuring and improving social media conversion rates using landing pages.

If you want to learn more about Social Media Marketing, check out The Conversion Marketing Glossary.



How to Generate Leads on Social Media by Simply Listening to Your Audience

You may already be listening for conversations about your brand on social media, but are you also watching for business opportunities? Social listening allows you to learn more about prospects and serve them better – but it can also help pull in new leads.

How to Run Social Media Campaigns That Actually Convert

Whether you’re promoting a product, ebook, event or contest, your social media campaigns need to make the “next step” crystal clear. Here’s how successful marketers use their social channels to convert visitors.

How to Use Psychology to Build Social Media Campaigns That Resonate

Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.

How Successful Marketers Use Pinterest to Drive Conversions (And How You Can Too)

Pinterest isn’t just for browsing; many have made it their #1 revenue-generating social channel. Here are the strategies smart marketers use to get more conversions on Pinterest – and how you can do the same.

4 Strategies to Drive More E-Commerce Sales With Your Facebook Ads

Even with the rising price of Facebook ads, many marketers are seeing a drop in click-through rates. Here are four strategies to increase the ROI of your Facebook advertising campaigns.

7 Actionable Testing Ideas to Optimize Your Social Media Campaigns

Conversion rate optimization isn’t only for polishing your sales funnel – here are seven A/B testing tactics you can use to optimize your social media campaigns for more reach and engagement.

Why Conversation is the Key to Increasing Facebook Conversions [Study]

With Facebook organic reach plummeting, is your conversion rate destined to follow? A recent study reveals the secret to boosting both conversions and revenue despite the shifting social landscape.

6 Ways the Pros Use Google+ to Drive Conversions

When it comes to social media, building relationships is important – but what you really need are conversions. Here’s how to use Google+ like a smart marketer.

How To Set Measurable Goals for Your Social Media Marketing

We know that social is critical to inbound marketing, but “engagement” is hard to quantify. Here are some tips and tools for setting and tracking your social media KPIs.

How to Get Your Leads to Like You More with Facebook Custom Audiences

Sometimes the low-hanging fruit is the juiciest. Here are 4 simple ways to boost your social PPC campaigns with Facebook custom audiences.

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