Social media as an inbound traffic source is a big deal, but at the same time it's somewhat out of control. As it matures as a marketing channel, there are new techniques for improving social media conversions and new tools to help on the analytics side.
The posts below will explore how you can start measuring and improving social media conversion rates using landing pages.
LinkedIn? Facebook? Which is better for B2B marketing? Facebook has 155 million US users compared to 55 on LinkedIn, but does that mean it’s better for B2B marketing? Not so fast, boss.
Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.
How can you leverage the power of pins to your advantage? Keep reading to find out how corporations, small businesses and everyday users are doing it, and how & why you should be using Pinterest to your marketing advantage. Acupuncture works…
In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so.
If only there existed a social network where fellow marketers, business leaders, passionate students, and high-profile investors could easily engage with one another beyond a casual Tweet or LinkedIn connection! Oh wait, there is… Quora
What is the number one skill you’ll need to master if you want to get the most “bang for your buck” out of your social media landing page campaign? Crafting a spectacular headline! Read on for examples….
Google+ users have known for months that this was a better social network for businesses than Facebook, but if you need convincing here’s why Google+ rules and why you need to get a Google+ profile fast.
Google+ has two excellent features that are worth paying attention to: Sparks and Ripples. Learn how to use them to expand your social network with this set of practical tips.
Critics say Google+ is merely a copycat attempting to dethrone Facebook as the king of social media. But it has a few tricks up its sleeve that set it apart from the pack. Here are a few ways to use Google+ to give your marketing a kick in the pants that Facebook didn’t see coming.
If you think Google+ is a fad or a failure like Buzz/Wave etc. then you’ve got your head in the sand. This time they got it right. Get your business on board immediately! Google’s position as the leader in search positions them as a marketing tool that you can’t ignore. Get started with Google+ TODAY.