Social media as an inbound traffic source is a big deal, but at the same time it's somewhat out of control. As it matures as a marketing channel, there are new techniques for improving social media conversions and new tools to help on the analytics side.
The posts below will explore how you can start measuring and improving social media conversion rates using landing pages.
Social media slip ups are embarrassing at best and brand damaging at worst. There’s no reason to learn lessons the hard way — especially if someone else already has. Here are six social media marketing habits that need to kicked to the virtual curb.
If you’ve tried Facebook ads and are still frowning upon the results, it’s time to kiss Facebook and make up. Don’t let it be “the one that got away” – here are four tricks for maximizing ROI.
Will Facebook’s Relevance Score and Product Ads features be a boon for performance marketers? Learn about the new updates and how they’ll impact conversions.
You may already be listening for conversations about your brand on social media, but are you also watching for business opportunities? Social listening allows you to learn more about prospects and serve them better – but it can also help pull in new leads.
Whether you’re promoting a product, ebook, event or contest, your social media campaigns need to make the “next step” crystal clear. Here’s how successful marketers use their social channels to convert visitors.
Asking users to “like” your Facebook page in exchange for a freebie rarely leads to a long-term relationship. Here are five psychological tactics for creating more sustainable relationships with your followers – the type that keeps bringing returns year after year.
Pinterest isn’t just for browsing; many have made it their #1 revenue-generating social channel. Here are the strategies smart marketers use to get more conversions on Pinterest – and how you can do the same.
Even with the rising price of Facebook ads, many marketers are seeing a drop in click-through rates. Here are four strategies to increase the ROI of your Facebook advertising campaigns.
Conversion rate optimization isn’t only for polishing your sales funnel – here are seven A/B testing tactics you can use to optimize your social media campaigns for more reach and engagement.
With Facebook organic reach plummeting, is your conversion rate destined to follow? A recent study reveals the secret to boosting both conversions and revenue despite the shifting social landscape.