Social Media & Conversion

Social media as an inbound traffic source is a big deal, but at the same time it's somewhat out of control. As it matures as a marketing channel, there are new techniques for improving social media conversions and new tools to help on the analytics side.

The posts below will explore how you can start measuring and improving social media conversion rates using landing pages.



How To Set Measurable Goals for Your Social Media Marketing

We know that social is critical to inbound marketing, but “engagement” is hard to quantify. Here are some tips and tools for setting and tracking your social media KPIs.

How to Get Your Leads to Like You More with Facebook Custom Audiences

Sometimes the low-hanging fruit is the juiciest. Here are 4 simple ways to boost your social PPC campaigns with Facebook custom audiences.

[How to] Create and Optimize YouTube Ads for Higher Conversions

YouTube is a guilty pleasure for many of us but it’s also an incredibly powerful marketing channel. We break down the different types of video ads and provide some tips and tricks for YouTube advertising noobs.

5 Painfully Obvious But Extremely Effective Facebook Tactics Nobody Told You About

They say it’s easier to get into Harvard than into someone’s Facebook news feed. Use these painfully obvious yet extremely effective Facebook tactics to increase your engagement & get in front of your Facebook fans.

Research Your Competitors’ Social Media Strategy (and Borrow Their Best Ideas)

It’s time you step up your social media game. Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.

The Getting Started Guide to LinkedIn Advertising

LinkedIn has targeting options so specific that you’ll be able to increase conversions while decreasing costs. Find out how you can effectively use LinkedIn Advertising to reach your ideal B2B customers.

The Digital Elevator Pitch: How to Create Click-Worthy Social Media Profiles

Are you investing time in your social media profiles? If you’re not, you should be. Read this in-depth, tactical approach on how you can better optimize your social profiles.

What Makes a Great Facebook Landing Page? [Examples]

Facebook ads are no different than pay-per-click ads; they deserve a dedicated, targeted landing page. So what makes a great Facebook landing page? Here are 4 examples with critiques.

Navigating the Social Labyrinth: Vine, Graph Search & Quora Untangled

Twitter’s Vine, Facebook’s Graph Search & Quora’s blogging platform are the latest additions to the big social media platforms. But are they any good, and how do you use them? Here are 30 posts to help you figure them out.

What Can Audi Teach You About Your Twitter Metrics?

If you’re looking to improve your social marketing strategy, start with your Twitter metrics. Here are 6 data insights from car-giant Audi’s social spike during the Super Bowl, and what you can learn from them.

More blog posts: