Social media as an inbound traffic source is a big deal, but at the same time it's somewhat out of control. As it matures as a marketing channel, there are new techniques for improving social media conversions and new tools to help on the analytics side.
The posts below will explore how you can start measuring and improving social media conversion rates using landing pages.
Facebook ads are no different than pay-per-click ads; they deserve a dedicated, targeted landing page. So what makes a great Facebook landing page? Here are 4 examples with critiques.
Twitter’s Vine, Facebook’s Graph Search & Quora’s blogging platform are the latest additions to the big social media platforms. But are they any good, and how do you use them? Here are 30 posts to help you figure them out.
If you’re looking to improve your social marketing strategy, start with your Twitter metrics. Here are 6 data insights from car-giant Audi’s social spike during the Super Bowl, and what you can learn from them.
The speed with which you respond to your customers via Twitter is becoming a major factor in the perception they have of your brand (customers and non-customers alike). Answer quickly and you’ll rise above the competition. How do you compare against the big brands?
North America’s biggest advertising event is less than a month away. Take a look at how you can leverage the Super Bowl excitement with these engaging social media campaign ideas that won’t break the bank.
Which social network should you use for your business? This post will teach you the pros and cons of the top 9 – and we’ve added a bunch of extra business tips to help you understand how the best ways to leverage them to get and keep more customers.
Most people think of Instagram as a visual Twitter. But it’s evolving into a viable business channel. Find out how to leverage it for your business.
Do you feel like nobody is listening on Facebook? You’re probably asking the wrong questions, or more likely, not asking them in the right way. Read the stats that show how simple changes to your phrasing can get you more engagement.
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.
Learn about maximizing ROI from social advertising on the major ad networks: LinkedIn, Facebook and Twitter – including using landing pages to convert ad visitors and setting up analytics to track your results.